Marketing Manager – Customer Lifecycle, Amazon Music

Amazon Inc.; Mumbai; Sur place; INR 4 000 000 - 7 500 000; Plein temps

Résumé du poste

Amazon Inc. in Mumbai is seeking a Marketing Manager for Customer Lifecycle to define and execute lifecycle strategies across multiple channels and customer tiers.

You will own planning and execution—from onboarding to retention and churn management—across Free, Prime Music, and AMU. The ideal candidate brings deep experience in customer lifecycle marketing, CRM, owned-channel strategy, experimentation, and cross-functional leadership, delivering measurable impact across acquisition, engagement,

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.
• Experience in segmentation and developing customer profiles.

Responsabilités

• Define and execute the customer lifecycle strategy across email, push notifications, WhatsApp, Browse Home, retail merchandising, and landing pages, and beyond.
• Develop differentiated lifecycle journeys for Free, Prime Music, and AMU customers, reflecting the distinct customer proposition and maturity of each tier.
• Determine how new and existing product features, content, and benefits can be effectively marketed through owned channels to drive acquisition, engagement, retention, reactivation, and tier migration.
• Own audience segmentation, targeting, personalization, experimentation, automation, and performance optimization across email, push notifications, browse home, and WhatsApp.
• Define and execute the Browse Home strategy, using the app homepage to improve content and feature discovery, product education, engagement, conversion, and retention.
• Own the retail merchandising strategy and execution across relevant Amazon surfaces, identifying placements and customer moments that can drive acquisition, engagement, reactivation, and cross-tier conversion.

Connaissances

Marketing strategy

Data-driven decision making

Campaign management

Cross-functional collaboration

Segmentation

Excel/Tableau

Outils

Excel

Tableau

Description du poste

Marketing Manager – Customer Lifecycle, Amazon Music

Role Scope

This is a marketing role responsible for defining and executing Amazon Music India’s customer lifecycle strategy across multi-channels, including but not limited to owned and operated.

The role operates across Amazon Music’s three customer tiers - Free, Prime Music, and Amazon Music Unlimited (AMU), and uses channel interventions to drive acquisition, onboarding, engagement, retention, reactivation, churn management, and migration across tiers.

Role Complexity and Seniority

Single independent leader who will own both strategy and execution across multiple channels, lifecycle stages, customer propositions, and subscription tiers.

The role therefore requires the ability to:

• Independently define strategies in areas where established playbooks may not exist.
• Manage multiple interconnected channels and programs simultaneously.
• Move fluidly between long-term strategic planning and hands-on execution.
• Translate product features and benefits into effective channel-led customer interventions.
• Make informed trade-offs across Free, Prime Music, and AMU priorities.
• Influence senior stakeholders and global partner teams without direct authority.
• Build scalable mechanisms, automation, and operating models rather than relying on one-off campaign execution.
• Deliver measurable impact across acquisition, engagement, retention, reactivation, churn management, and tier migration.

The ideal candidate will bring deep experience in customer lifecycle marketing, CRM, owned-channel strategy, digital merchandising, experimentation, and cross-functional leadership, with demonstrated success managing complex, multi-product or multi-tier consumer businesses.

Key job responsibilities

• Define and execute the customer lifecycle strategy across email, push notifications, WhatsApp, Browse Home, retail merchandising, and landing pages, and beyond.
• Develop differentiated lifecycle journeys for Free, Prime Music, and AMU customers, reflecting the distinct customer proposition, business objective, and maturity of each tier.
• Determine how new and existing product features, content, and benefits can be effectively marketed through owned channels to drive acquisition, engagement, retention, reactivation, and tier migration.
• Own audience segmentation, targeting, personalization, experimentation, automation, and performance optimization across email, push notifications, browse home, and WhatsApp.
• Define and execute the Browse Home strategy, using the app homepage to improve content and feature discovery, product education, engagement, conversion, and retention.
• Own the retail merchandising strategy and execution across relevant Amazon surfaces, identifying placements and customer moments that can drive acquisition, engagement, reactivation, and cross-tier conversion.
• Define the lifecycle strategy, customer journey, messaging architecture, and content requirements for landing pages supporting product launches, campaigns, and customer communication.
• Build integrated go-to-market plans across owned channels for new product features, benefit changes, tier launches, tentpole events, and other priority business initiatives.
• Establish channel goals, measurement frameworks, experimentation roadmaps, and operating mechanisms to evaluate lifecycle performance and identify new growth opportunities.
• Serve as the single point of ownership for India’s owned-channel and customer lifecycle agenda, balancing channel priorities and customer needs across Free, Prime Music, and AMU.

Basic Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience in segmentation and developing customer profiles

Preferred Qualifications

• Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.