Marketing Manager, Attraction, Influence & Marketing (AIM)

Amazon Inc.; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Amazon is seeking a Marketing Manager for Attraction, Influence & Marketing (AIM) in India. Lead data-driven campaigns, collaborate with agency partners, and present results to leadership to drive scalable, measurable talent marketing initiatives.

The role emphasizes building local and national strategies, developing communications, and coordinating with analytics and marketing teams to optimize the funnel across Amazon sites.

Qualifications

• Master's degree and 6+ years of experience in marketing, preferably in tech or recruitment marketing.
• Experience using data and metrics to measure impact and determine improvements.
• Strong project management skills and ability to thrive in a fast-paced environment.
• 3+ years working with or evaluating AI systems.

Responsibilities

• Develop and execute integrated marketing programs for local markets, aligning messaging and branding.
• Use data to assess channel effectiveness, optimize spend, and report results to leadership.
• Manage vendor relationships, onboarding, briefs, and payments for agencies.
• Monitor channel analytics and forecast spend by site/region; drive end-to-end programs.

Skills

Marketing strategy

Data analytics

Campaign management

Cross-functional coordination

AI systems experience

Education

Master's degree

Tools

Marketo

Tableau

Salesforce

Job description

Marketing Manager, Attraction, Influence & Marketing (AIM)

Are you passionate about connecting people to opportunity? Do you thrive using creative sourcing and marketing channels to deliver real hiring outcomes — at a pace and scale few organizations can match?

At Amazon, we are reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a well-organized, data-driven, and self-motivated Marketing Manager to execute and scale Talent Marketing programs for India.

You are equal parts executor and analyst — comfortable building an integrated marketing plan with agency partners one day and presenting campaign results to leadership the next. You thrive in a fast-paced environment, take full ownership of your workstreams, and know how to coordinate across partner teams whose roadmaps don't report to you. You understand that recruitment marketing isn't just advertising — it's hiring infrastructure — and you're energized by delivering measurable, repeatable results at scale. This role requires operational rigor, creative problem-solving, and a bias for action on a team that works hard and has fun.

This role supports the Talent Marketing India leader in developing and executing India's sourcing and marketing strategy across all Amazon sites — profiling target candidates, identifying appropriate channel levers, and building top-of-funnel demand to efficiently attract hourly talent. You will develop and execute local and national community engagement strategies, operationalize plans against KPIs tied to growing the hourly talent pipeline, reducing reliance on paid advertising. Additionally, you will author candidate communications, hiring event content, onboarding collateral, offer templates, and other marketing materials.

You'll collaborate with cross-functional stakeholders on data-driven candidate attraction initiatives, track market shifts in hourly candidate behavior, and contribute to market mapping and intelligence efforts. To succeed, you'll need to see the big picture while executing rapidly on the ground.

Key job responsibilities

• Work with internal and external agency teams to develop and execute integrated marketing programs tailored for local markets, messaging on the employee value proposition and branding at country and business line levels
• Use data to rigorously assess channel and media effectiveness, prioritize based on business requirements, and optimize to achieve marketing goals
• Maintain local staffing agency and marketing agencies including onboarding, project briefs, vendor management and payment processing
• Monitor channel analytics to measure effectiveness and forecast future spend and required activity by site/region
• Support multiple marketing programs end-to-end — from self-serve infrastructure to targeted activation for priority hiring domains
• Establish pre-pilot baselines in partnership with analytics teams, manage evaluation cycles, and present results to leadership
• Support tech integration requirements such as the transition from third-party tooling to Amazon-native infrastructure
• Serve as a reliable point of contact for assigned programs across analytics, PR, creative, and Central teams; contribute to cadenced reporting (WBR, MBR, HBR)
• Partner with analytics, performance marketing and other teams to validate attribution methodology, track baseline metrics, and translate data into actionable recommendations
• Maintain a thorough understanding of local employment trends and continually monitor competitor/industry developments
• Document processes, create playbooks, and maintain SOPs that enable programs to scale without proportional headcount growth

About the team

Amazon's Attraction, Influence, and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging talent across Amazon's diverse business segments. AIM achieves high-volume hiring goals by delivering exceptional, multi-channel candidate experiences, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grassroots efforts, AIM delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new processes to increase marketing efficacy.

Description

Basic Qualifications

• Master's degree
• 6+ years of professional non-internship marketing experience
• Experience experience using data and metrics to measure impact and determine improvements
• Experience with strong project management skills and the ability to thrive in a fast-paced environment
• 3+ years of working with or evaluating AI systems experience

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Experience in creating process improvements with automation and analysis

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.