Marketing Manager, Amazon MX Player

Amazon; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

ASSPL is seeking a Marketing Manager for MX Player in India. Drive engagement through data-driven GTM strategies and cross-functional collaboration across content, product, and advertising teams.

Build lifecycle marketing programs and craft compelling consumer messaging for new features and content drops. You will lead audience research, analyze funnel metrics, and collaborate with growth and retention teams to expand reach among key demographics.

Qualifications

• 4+ years of professional marketing experience (non-internship).
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional programs or marketing campaigns.
• Experience producing marketing promotional material for Owned & Operated channels.
• MBA is preferred.

Responsibilities

• Drive engagement for AMXP streaming platform across content, product, advertising, and user growth.
• Craft positioning and GTM strategies on owned channels.
• Leverage data-driven insights to shape lifecycle marketing programs.
• Define experiment roadmap to drive engagement and growth.
• Collaborate with growth, retention, product, and content teams to expand reach.
• Create consumer-facing messaging for platform, features, and content drops.
• Lead audience studies and market research to inform strategy.
• Analyze funnel metrics to identify growth opportunities.

Education

MBA

Tools

Marketo

Tableau

Salesforce

CRM Systems

Job description

Amazon MX Player is shaping the future of digital video entertainment in India by delivering premium entertainment for free to 250 million users. We are looking for a smart, high performing results-oriented Marketing Manager to be a part of our growth journey. The successful candidate should be able to execute flawlessly while demonstrating ability to think strategically as well. This is an exciting opportunity for an entrepreneurial minded candidate who wants to work in a start-up like environment and is passionate about digital media and new customer experiences.

Key job responsibilities

• We are seeking a dynamic Marketing Manager to drive engagement for AMXP streaming platform. In this role, you will sit at the intersection of content, product, advertising, and user growth—crafting positioning and go-to-market (GTM) strategies on owned channels that communicate our platform’s unique value.
• You’ll leverage data-driven insights, competitor benchmarking, and audience trends to shape go-to-market strategies, content positioning, and lifecycle marketing programs that maximize both audience scale and viewer satisfaction.
• Leverage audience segmentation, targeting, and behavioral insights to optimize growth and conversion through A/B testing and performance analysis.
• Define and implement experiment roadmap to drive engagement
• Collaborate with growth and retention teams to expand reach in target demographics and emerging consumer segments.
• Craft compelling consumer-facing messaging for the platform, new features, and major content drops
• Advocate for consumer insights by leading audience studies, market and competitor research, and voice-of-the-customer collaborations.
• Analyze funnel metrics across acquisition, activation, and retention to identify growth opportunities.
• Partner with stakeholder teams to deliver frictionless content discovery journey and streaming experience
• Partner with Product, Content, and Ads teams to execute initiatives that deliver personalized ad-supported viewing experiences

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• MBA

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Company - ASSPL - Karnataka