Marketing Manager

Cotton Cottage India; Mumbai Suburban; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A fashion retail company in Mumbai Suburban is seeking a marketing specialist to develop and execute marketing strategies, manage social media content, and collaborate with design teams. The ideal candidate should have strong marketing experience, excellent organizational skills, and be up-to-date with digital marketing trends. This role is crucial for enhancing brand visibility and engagement.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Manage content creation and community engagement on social media.
• Collaborate with design teams for marketing materials.

Skills

Fashion retail marketing experience

Design background (e.g., Adobe Creative Suite)

Creative thinking and analytical skills

Organizational and project management abilities

Strong written and verbal communication skills

Knowledge of digital marketing trends and tools

Team player

Job description

Key Responsibilities

• Develop and execute comprehensive marketing strategies to increase brand visibility and engagement.
• Manage content creation, scheduling, and community engagement on social media platforms.
• Collaborate with design teams for the creation of marketing materials and campaigns.
• Coordinate with external agencies for photoshoots, ads, and promotional activities.
• Create digital content (social media posts, website copy, emails) aligned with brand identity.
• Track and analyze marketing performance for campaign optimization.
• Plan and manage product launches, promotions, and seasonal campaigns.
• Ensure all marketing content is consistent with the brands voice and values.
• Contribute creative ideas for new campaigns
• Ensure consistency in brand messaging across all channels.

Skills

• Fashion retail marketing experience is preferred.
• Design background (e.g., Adobe Creative Suite) is a plus.
• Creative thinker with strong analytical skills for campaign optimization.
• Excellent organizational and project management abilities.
• Strong written and verbal communication skills.
• Up-to-date knowledge of digital marketing trends and tools.
• Team player with the ability to work collaboratively across departments