Marketing Manager

Vansaar 45+; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Vansaar 45+ is an Ayurvedic wellness brand blending traditional wisdom with modern formulations to address contemporary lifestyle health concerns.

The Marketing Manager will lead end-to-end marketing initiatives to strengthen brand presence, drive growth for the portfolio, and oversee digital campaigns from our Gurugram office.

This on-site role requires collaboration with product, sales, creative, and operations teams, as well as budget tracking and performance analytics.

Qualifications

• Brand management and marketing strategy experience in FMCG/wellness/healthcare.
• Proficiency in digital marketing including social media, performance marketing, content marketing, and analytics.
• Skills in market research, consumer insights, and competitive benchmarking.
• Excellent communication, storytelling, and copywriting abilities.
• Strong project management with ability to handle multiple initiatives, timelines, and stakeholders.
• Ability to collaborate cross-functionally with product, sales, creative, and operations teams.
• Bachelor’s degree or higher in Marketing, Business, Communications; MBA advantageous.
• Comfort with marketing tools and platforms (CRM systems, analytics tools, social media management).

Responsibilities

• Lead end-to-end marketing campaigns to strengthen brand presence.
• Plan and execute integrated marketing initiatives to drive growth.
• Coordinate with creative and product teams for consistent messaging.
• Analyze market trends and consumer insights to inform strategy.
• Manage budgets and monitor campaign performance.
• Collaborate with e-commerce partners to ensure brand visibility across channels.

Skills

Brand management

Digital marketing

Market research

Copywriting

Project management

Cross-functional collaboration

CRM systems

Analytics tools

Social media management tools

Education

Bachelor’s degree or higher in Marketing/Business/Communications

Tools

CRM systems

Analytics tools

Social media management tools

Job description

Company Description

Vansaar 45+ is an Ayurvedic wellness brand that blends traditional Ayurvedic wisdom with modern formulations to address contemporary lifestyle-related health concerns.

Role Description

The Marketing Manager at Vansaar 45+ will lead end-to-end marketing initiatives to strengthen brand presence and drive growth for the Ayurvedic wellness portfolio. This full-time, on-site role based in Gurugram involves planning and executing integrated marketing campaigns, managing brand positioning, and overseeing digital marketing activities. Day-to-day responsibilities include developing marketing strategies, coordinating with creative and product teams, analyzing market trends and consumer insights, managing budgets, and tracking campaign performance. The Marketing Manager will also work closely with e-commerce partners to ensure consistent brand messaging, effective launch plans, and strong visibility across channels. Collaboration, data-driven decision-making, and alignment with Vansaar’s wellness-focused values will be central to this role.

Qualifications

• Strong experience in brand management and marketing strategy development, preferably in FMCG, wellness, healthcare, .
• Proficiency in digital marketing, including social media, performance marketing, content marketing, and campaign analytics.
• Skills in market research, consumer insight analysis, and competitive benchmarking to inform data-driven decisions.
• Excellent communication, storytelling, and copywriting abilities to convey brand values and product benefits clearly.
• Strong project management skills, with the ability to handle multiple initiatives, timelines, and stakeholders.
• Ability to collaborate cross-functionally with product, sales, creative, and operations teams in a fast-paced environment.
• Bachelor’s degree or higher in Marketing, Business, Communications, or a related field; an MBA or equivalent is an advantage.
• Comfort with marketing tools and platforms (e.g., CRM systems, analytics tools, social media management tools).