Marketing Manager

OLIVER | The Brandtech Group; Gurugram District; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

OLIVER | The Brandtech Group in Gurugram is seeking a Marketing Manager to drive UPI growth and create co-branded features for GPay. The role requires 7+ years of experience in strategic partnerships and excellent analytical skills. Responsibilities include overseeing merchant integrations, designing incentive mechanics, and defining growth KPIs. The ideal candidate will be a proactive communicator with a strong background in consumer-tech partnerships and an interest in AI technologies.

Qualifications

• 7+ years experience in Growth, Strategic Partnerships or Alliances.
• Demonstrated experience negotiating and executing merchant partnerships.
• Strong analytical skills with cohort analysis and experimentation data.

Responsibilities

• Act as primary point of contact for merchant alliances.
• Design and prototype reward constructs to increase activation.
• Define and track growth KPIs and deliver performance reports.
• Collaborate cross-functionally to implement tracking and campaigns.

Skills

Growth

Strategic Partnerships

Analytical skills

Negotiation

Communication

Product sensibility

Tools

Excel

SQL

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Marketing Manager

Location: Gurgaon, India

About the role

We are looking for a hands‑on brand partnership expert to drive UPI growth, co‑branded credit card and other features we launch on GPay through deep integrations with online merchants, high‑impact sporting events, and food/grocery platforms. To design incentive mechanics, negotiate and execute full‑funnel merchant integrations, and own the partner funnel from onboarding to first transaction — all with strong analytical rigor and a growth mindset.

What you will be doing

• Act as the primarypartnerPOC for merchant alliances, media agencies, to drive card & UPI adoption.
• Design and prototype reward constructs (streak-based benefits, contextual/triggered offers, time/occasion-based boosts) to increase activation,trialand frequency.
• Drive negotiations and integration scopes that deliver win‑win outcomes (merchant app integrations, promotional placements, co‑branded experiences).
• Define and trackgrowthKPIs (activation rate, conversion to first transaction, repeat usage, transactions per user, incremental, ROI) and deliver regular performance reports.
• Collaborate cross‑functionally with product, engineering, analytics, marketing and legalto implementtracking,experimentsand campaignmeasurement.
• Run experiments, A/B tests and rapid iterations on partner mechanics and reward constructs to maximize ROI.
• Identifyand prioritize new partnership opportunities (sports sponsorship activations, seasonal campaigns, channel synergies) to scale adoption.
• Operational Versatility: Support broader PMM workstreams as needed, including GTM coordination, and cross-functional project management beyond social channels

What you need to be great in this role

• 7+years experiencein Growth, Strategic Partnerships or Alliances at a consumer‑tech startup or large consumer internet company.
• Demonstrated experience negotiating and executing merchant or channel partnerships, preferably with major food/grocery or commerce players.
• Strong analytical skills — comfortable with cohort analysis, funnel modeling, unit economics and hands‑on use of Excel/SQL and experimentation data.
• Product and marketing sensibility: ability to design incentive mechanics that drive behavior change and measurable outcomes.
• Proven ability to own end‑to‑end initiatives,operateautonomously, and manage multiple stakeholders acrossorgs.
• Excellent communication and stakeholder management skills ;
• Bias for testing,speedand iterative improvement.
• Passion for and inquisitive about AI andnew technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Our values shape everything we do

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti‑racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.