APAC Consumer Apps, Product Marketing Specialist

OLIVER Agency - APAC; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

OLIVER is seeking an APAC Consumer Apps, Product Marketing Specialist in Gurgaon, India to lead product launch marketing for technology clients. You will define the product voice, build a loyal audience, and coordinate go-to-market strategies across APAC markets with cross-functional teams.

You will drive multi-channel launch campaigns, craft compelling GTM strategies, and oversee storyboard and asset creation for product launches and social campaigns.

Qualifications

• Passionate about AI with understanding of industry trends and products.
• Excellent project management skills and ability to manage ambiguity.
• Strong communication skills and ability to provide clear instructions to local teams and agencies.
• Experience with go-to-market planning and execution.

Responsibilities

• Own the end-to-end launch process, coordinating across cross-functional teams for APAC markets.
• Direct end-to-end execution of regional GTM creative strategies, ensuring a unified brand voice across India, Japan, Korea, and SE Asia.
• Establish efficient GTM operations to enable rapid product launches with internal and external partners.
• Manage launch timelines and coordinate with country teams to ensure successful execution.
• Conduct pre-launch testing and gather channel feedback for product and engineering teams.
• Contribute to content creation for outreach initiatives to drive product usage and awareness.

Skills

AI enthusiasm

Go-to-market planning

Product marketing

Cross-functional collaboration

Job description

APAC Consumer Apps, Product Marketing Specialist

Gurgaon, India

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: APAC Consumer Apps, Product Marketing Specialist

Location: Gurugram, India

Work timings: 7:00am to 4:00pm

As a Product Marketing Specialist,you'lllead product launch marketing for our Technology client, ensuring go-to-market success.You'lldefine the product's voice and build a loyal following, collaborating with a wide range of teams.
On the regional team,you'llcoordinate product launch roadmap and relatedprocesses, andexecute multi-channel strategies to drive visibility of launches with our key audiences. Yourexpertisein crafting a compelling GTM strategy and impactful content will be critical.You'llidentifythe most effective channels and drive integrated marketing efforts to fuel product growth and success.

What you will be doing:

• Own the end-to-end launch process, collaborating with cross-functional teams to understand product roadmap and launch strategy for APAC markets.
• Directs the end-to-end execution of regional Go-To-Market (GTM) creative strategies. This involves synchronizing product launch GTM across diverse markets including India, Japan, Korea, and SE Asia to ensure a unified brand voice. Oversees the creation of storyboards and static/video assets for product launches and social campaigns
• Establish efficient GTM operations to enable rapid product launches, while navigating a complex matrix of internal stakeholders (Regional Marketing, Legal, Product) and external partners.
• Manage launch timelines, track progress, and coordinate with country and cross-functional teams to ensure successful execution.
• Conduct and coordinate rigorous pre-launch scaled testing and channel feedback to product and engineering teams.
• Contribute to content creation for targeted outreach initiatives, driving product usage and awareness in alignment with regional goals.

What you need to be great in this role:

• Passionate about AI, with strong understanding of industry trends, Google's and competitors' products and position in the industry
• Ability to manage ambiguity and constant change
• Attention to detail and accuracy
• Excellent project management skills
• Strong communicationskills, ability to create clarity amidst uncertainty and provide detailed, clear instructions to local teams and agencies
• Proventrack recordof success in delivering projects on time and within budget
• Knowledge of localization and translation processes
• Experience with go-to-market planning and execution
• Strong problem-solving skills
• Passion for and inquisitive about AI andnew technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Our values shape everything we do:

Be Imaginative to push the boundaries of what's possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.