Marketing Manager

Kiana Ai; Ernakulam; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading generative AI consulting firm is seeking an experienced Marketing Manager to develop and implement marketing strategies to enhance brand visibility and drive customer acquisition. The ideal candidate will have over 5 years of experience in marketing, particularly in the tech sector, and possess strong skills in digital marketing and content creation. This role provides the opportunity to work directly with the leadership team and make a significant impact in the industry.

Qualifications

• 5+ years of experience in marketing, preferably in a tech or AI-focused company.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing channels and tools.

Responsibilities

• Develop and implement strategic marketing plans to achieve company goals and objectives.
• Manage and oversee all marketing activities including digital marketing, content creation, social media, email campaigns, and events.
• Analyze marketing metrics and performance data to measure campaign effectiveness.

Skills

Digital marketing

Content creation

Customer acquisition

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

HubSpot

Google Analytics

Job description

Overview

As the Marketing Manager at Kiana AI, you will be responsible for developing and executing comprehensive marketing strategies to promote our services and enhance our brand visibility. You will work closely with the leadership team to identify market opportunities, create engaging content, and drive customer acquisition and retention.

Key Responsibilities

• Develop and implement strategic marketing plans to achieve company goals and objectives.
• Manage and oversee all marketing activities, including digital marketing, content creation, social media, email campaigns, and events.
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Create and manage the content calendar, ensuring a consistent and engaging brand voice across all channels.
• Develop and execute lead generation strategies to attract and convert potential clients.
• Collaborate with the sales team to align marketing efforts with sales objectives and support lead nurture.
• Analyze marketing metrics and performance data to measure the effectiveness of campaigns and make data-driven decisions.
• Manage relationships with external vendors, agencies, and partners.
• Stay up-to-date with industry trends and emerging marketing technologies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, preferably in a tech or AI-focused company.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing channels and tools.
• Excellent written and verbal communication skills.
• Ability to analyze data and derive actionable insights.
• Creative thinker with strong problem-solving skills.
• Proficiency in marketing software and tools (e.g., HubSpot, Google Analytics, social media platforms).

Preferred Skills

• Experience with B2B marketing in the technology sector.
• Knowledge of AI and its applications in business.
• Familiarity with SEO and SEM best practices.

• Graphic design skills and experience with design tools (e.g., Adobe Creative Suite) are a plus.

About the Company

Kiana AI is a leading generative AI consulting firm committed to helping businesses leverage the power of artificial intelligence to drive innovation and success. We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and elevate our brand presence in the industry.