Marketing Lead - EdTech

CloudShine - Software Training and Job Placement Institution; Bengaluru; On-site; INR 9,00,000 - 12,00,000; Full time

Job summary

A leading corporate training institute in Bangalore is seeking a dynamic Marketing Lead to drive its digital marketing initiatives. The ideal candidate will have proven expertise in managing digital ad campaigns on platforms like Meta, Google, and LinkedIn. This role requires strong knowledge of SEO and website development. If you have excellent content creation skills and analytical abilities, we want to hear from you.

Qualifications

• Proven experience managing Meta, Google, and LinkedIn ad platforms.
• Strong knowledge of SEO best practices and tools.
• Excellent content creation skills in copywriting and visual coordination.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns.
• Lead SEO strategy to improve organic search rankings.
• Oversee website development and maintenance.

Skills

Managing paid ad campaigns

SEO best practices

Content creation skills

Analytical skills

Education

Bachelor's degree in Marketing

Certifications in Google Ads

Tools

Google Analytics

SEMrush

WordPress

Job description

Overview

Location: Marathahalli, Bangalore

Company: CloudShine Software Trainings

Employment Type: Full-Time

About Us:

We are a fast-growing corporate training institute specializing in Oracle ERP and enterprise solutions. Our mission is to empower professionals and organizations with cutting-edge skills through expert-led training programs.

Role Overview

We are seeking a dynamic and results-driven Marketing Lead to spearhead our digital marketing efforts. The ideal candidate will have hands-on experience in managing paid ad campaigns across Meta, Google, and LinkedIn, as well as a strong foundation in SEO, website development, and content strategy.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns on Meta (Facebook/Instagram), Google Ads, and LinkedIn Ads
• Lead SEO strategy to improve organic search rankings and drive traffic
• Oversee website development, maintenance, and performance
• Create and manage landing pages for campaigns and lead generation
• Develop and implement a content strategy across blogs, email, and social media
• Analyze campaign performance and generate actionable insights
• Collaborate with internal teams to align marketing efforts with business goals

Requirements

• Proven experience managing Meta, Google, and LinkedIn ad platforms
• Strong knowledge of SEO best practices and tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Proficiency in WordPress, Webflow, or similar CMS platforms
• Experience with landing page builders (e.g., Unbounce, Instapage)
• Excellent content creation skills (copywriting, visual coordination)
• Strong analytical skills and familiarity with Google Analytics, Tag Manager
• Ability to lead a team and manage multiple projects simultaneously

Preferred Qualifications

• Bachelors degree in Marketing, Communications, or related field
• Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing
• Experience in the training or education sector is a plus