Marketing Intern

Brand To People Integrated Solutions; Kolkata District; On-site; INR 112,000 - 167,000; Full time

Job summary

Brand To People Integrated Solutions (B2P) in Kolkata invites applications for a Marketing Intern to support the planning and execution of BTL activations and marketing campaigns. The role is on-site and entails assisting with event coordination, campaign logistics, and on-ground promotion.

You will conduct market research, gather consumer insights, and help prepare reports while contributing to the development of marketing strategies and sales materials.

Qualifications

• Pursuing or recently completed studies in Marketing, Business, Communications, or related field.
• Willingness to work in field settings and adapt to activations.
• Strong communication and teamwork abilities.

Responsibilities

• Support planning and execution of BTL activations and marketing campaigns.
• Assist in event coordination, campaign logistics, and on-ground promotion.
• Conduct market research and gather consumer insights to inform campaigns.
• Prepare reports and contribute to marketing strategies and sales materials.

Skills

Communication skills

Customer Service

Market Research

Marketing Strategy

Sales skills

Organization skills

MS Office basics

Presentation skills

Local Kolkata markets

Tools

MS Office

Job description

Company Description

Brand To People Integrated Solutions (B2P) is a Kolkata-based marketing solutions company with a strong focus on Below-the-Line (BTL) activations. The team specializes in creating engaging, on-ground brand experiences for a diverse and esteemed client base. B2P is driven by smart, creative ideas that connect brands with people beyond traditional boundaries of time and space. The company aims to deliver impactful, memorable campaigns that strengthen brand-consumer relationships and generate lasting results.

Role Description

This is an on-site paid internship role based in Kolkata for a Marketing Intern. The Marketing Intern will support the planning and execution of BTL activations and marketing campaigns, assisting in event coordination, campaign logistics, and on-ground brand promotion. Day-to-day tasks include conducting market research, gathering consumer insights, preparing reports, and supporting the development of marketing strategies and sales materials. The intern will interact with customers and partners, help manage feedback, and contribute to improving customer experience during activations. The role offers hands-on exposure to integrated marketing, brand engagement, and field operations.

Qualifications

• Candidates should possess strong Communication and Customer Service skills.
• Candidates should possess Market Research and Marketing Strategy skills.
• Candidates should possess basic Sales and promotional skills.
• Candidates should demonstrate organizational skills, attention to detail, and the ability to work in a fast-paced on-site environment.
• Candidates should be pursuing or have recently completed studies in Marketing, Business, Communications, or a related field.
• Candidates should be comfortable with fieldwork, flexible working hours during activations, and collaborating within diverse teams.
• Proficiency in MS Office (Word, Excel, PowerPoint) and basic presentation skills is beneficial.
• Knowledge of local markets in Kolkata and interest in experiential and BTL marketing is an advantage.