Marketing Intelligence Analyst

TrueBlue India; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

TrueBlue is seeking a skilled Analytics/BI professional to map marketing tech, analyze website and campaign performance, and build revenue dashboards in Sales Cloud and Power BI.

The role emphasizes data accuracy, actionable insights, and collaboration with BI, Marketing and IT teams to drive data-driven decisions.

Qualifications

• 3–8 years of experience in analytics, reporting or IT/Marketing Operations.
• Familiarity with digital marketing and lead generation platforms and strategies.
• Experience building and reporting out on digital marketing initiatives.
• Proficiency in Excel and experience with SQL or similar reporting languages.
• Experience using AI and generative AI tools to accelerate analysis and reporting.

Responsibilities

• Use AI-powered frameworks to map our marketing tech stack and reporting landscape, identifying gaps and opportunities to improve cross-system data visibility.
• Assist in analyzing website traffic behavior, sources, and attribution in Google Analytics for paid and organic audiences.
• Develop and maintain dashboards in Salesforce Sales Cloud for lead generation reporting.
• Assist extended teams with building reports and dashboards.
• Assist in scoping requirements for connecting Marketing Cloud data to Power BI to build revenue dashboards.
• Consolidate siloed data from multiple systems into a unified, trusted view of the customer lifecycle and marketing performance.
• Work cross-functionally with BI, Marketing and IT teams.
• Ensure data accuracy and flag reporting concerns.
• Provide actionable insights that help marketing make data-driven marketing and investment decisions.
• Support team projects as needed.
• Apply AI frameworks and tools to automate reporting, accelerate analysis, and build repeatable, scalable data workflows.

Skills

Data analysis

Dashboard development

SQL

Excel

AI tools

Tools

Salesforce Sales Cloud

Marketing Cloud

Power BI

Salesforce Data Cloud

Job description

TrueBlue is the people company. We were founded on the idea that by connecting people and work, we can help our clients grow their businesses while growing ours. We have grown dramatically over the most recent years, connecting over 800,000 people with work each year while serving our clients; we have the ability and capacity to do even more. Today, our ambitious vision is to be the talent solution for the changing world of work. We see great opportunity in growing to be the leading provider of contingent workforce solutions in North America and the recruitment process outsourcing solutions globally. TrueBlue has been repeatedly recognized as one of Forbes Magazine’s “Most Trustworthy Companies” in recognition of its solid corporate governance and accounting transparency. We are committed to transparency and delivering the best financial reporting to our internal leadership and to our stockholders. We recruit strong talent that has potential to grow beyond the role initially hired and into future organizational leaders.

Responsibilities

• Use AI-powered frameworks to map our marketing tech stack and reporting landscape, identifying gaps and opportunities to improve cross-system data visibility
• Assist in analyzing website traffic behavior, sources, and attribution in Google Analytics for paid and organic audiences
• Develop and maintain dashboards in Salesforce Sales Cloud for lead generation reporting
• Assist extended teams with building reports and dashboards
• Assist in scoping requirements for connecting Marketing Cloud data to Power BI to build revenue dashboards
• Consolidate siloed data from multiple systems into a unified, trusted view of the customer lifecycle and marketing performance
• Work cross-functionally with BI, Marketing and IT teams
• Ensure data accuracy and flag reporting concerns
• Provide actionable insights that help marketing make data-driven marketing and investment decisions
• Support team projects as needed
• Apply AI frameworks and tools to automate reporting, accelerate analysis, and build repeatable, scalable data workflows

Required

Salesforce Sales Cloud/Marketing Cloud Nice to have: Power BI Salesforce Data Cloud.

Requirements

• 3-8 years of experience in analytics, reporting or IT/Marketing Operations
• Familiarity with digital marketing and lead generation platforms and strategies
• Experience building and reporting out on digital marketing initiatives
• Proficiency in Excel and experience with SQL or similar reporting languages
• Experience using AI and generative AI tools to accelerate analysis and reporting
• Detail oriented and able to multi-task and deliver projects on time and in scope
• Willingness to learn about new systems