Marketing Executive — PoultryCare

Maaya Software Solutions Pvt Ltd; India; On-site; INR 260,000 - 420,000; Full time

Job summary

PoultryCare is seeking a Marketing Executive to build brand visibility and generate qualified leads across social media, WhatsApp, email, SEO, local search, and content. This entry-level role offers a clear path to Marketing Lead in 18–24 months.

You will execute campaigns, track performance, and convert attention into inquiries and demos, while learning marketing tools and strategies to drive demand for poultry-business customers.

Qualifications

• 0–2 years of experience in marketing or relevant internship experience.
• Good content creation and creative thinking skills.
• Ability to use Canva or similar content creation tools.
• Comfortable learning and working with marketing tools.

Responsibilities

• Create social media posts, short-form videos, and marketing content.
• Execute WhatsApp and email marketing campaigns.
• Support SEO, Google Business Profile, and local search activities.
• Research poultry market trends, customer needs, and competitors.
• Capture customer Need, Desire, and Problem (NDP) signals.
• Coordinate with Sales and Customer Success teams.

Skills

Content creation

Creative thinking

Social media management

Marketing tools

Basic SEO knowledge

Google Analytics / Search Console

Tools

Canva

Job description

Run PoultryCare's marketing from Namakkal across every channel operators use — social, WhatsApp, email, local search, SEO, content, and customer listening. Entry-level role with a clear path to Marketing Lead in 18–24 months.

PoultryCare is hiring a Marketing Executive to build brand visibility, generate qualified leads, engage poultry businesses across marketing channels, and turn customer and market insights into effective marketing activities.

What you\'ll do

• Create social media posts, short-form videos, and marketing content
• Execute WhatsApp and email marketing campaigns
• Support SEO, Google Business Profile, and local search activities
• Research poultry market trends, customer needs, and competitors
• Capture customer Need, Desire, and Problem (NDP) signals
• Coordinate with Sales and Customer Success teams

What we\'re looking for — the ASK

• 0–2 years of experience in marketing or relevant internship experience
• Good content creation and creative thinking skills
• Ability to use Canva or similar content creation tools
• Comfortable learning and working with marketing tools

Nice to have

• Experience with social media management
• Basic knowledge of SEO and Google Business Profile
• Experience with WhatsApp or email marketing
• Basic knowledge of Google Analytics / Search Console

The full story

A longer narrative from the hiring manager — context, year-one outcomes, and how we work.

PoultryCare is an operational intelligence platform for commercial poultry businesses including hatcheries, broiler farms, layer operations, feedmills, processing plants, and other poultry operations.

Our marketing team exists to increase PoultryCare\'s visibility, generate qualified leads, understand the poultry market, and create consistent demand across relevant channels.

Marketing Executive to execute PoultryCare\'s marketing activities across social media, WhatsApp, email, SEO, local search, content, campaigns, and customer listening.

This is an execution-focused role. You should enjoy creating content, experimenting with different channels, understanding what customers respond to, tracking results, and continuously improving marketing performance.

Build marketing visibility. Manage PoultryCare\'s presence across social media, WhatsApp, email, Google Business Profile, and other relevant channels.

Create useful content. Develop posts, short-form videos, campaign content, product education, customer stories, and poultry-business-focused content.

Generate qualified leads. Execute marketing campaigns and activities that attract poultry businesses and convert attention into enquiries and demo opportunities.

Improve online visibility. Support SEO, Google Business Profile, local search, website content, and other activities that improve PoultryCare\'s discoverability.

Run campaigns. Plan and execute WhatsApp, email, social media, and other targeted marketing campaigns.

Listen to customers and the market. Track customer questions, needs, desires, problems, competitor activity, and market trends to improve marketing communication.

Track marketing performance. Monitor leads, engagement, campaign performance, conversions, and channel-wise results and use the data to improve future activities.

• Built consistent marketing visibility for PoultryCare across key channels
• Established a structured social media, WhatsApp, and email marketing process
• Generated qualified leads through marketing activities
• Improved website, SEO, and local search visibility
• Built a library of useful poultry-focused marketing content
• Created a reliable flow of customer and market insights for Marketing, Sales, and Customer Success teams