Marketing Executive

PW (PhysicsWallah); West Bengal; On-site; INR 6,00,000 - 8,00,000; Full time

Job summary

A leading educational technology company in India is seeking a Marketing Specialist to devise marketing strategies targeting specific audiences. The ideal candidate should have 2-3 years of marketing experience, a Bachelor's degree, and strong analytical and creative skills. This role involves managing marketing campaigns and evaluating their success while staying updated with current marketing trends.

Qualifications

• 2 - 3 years of relevant experience in marketing.
• Ability to evaluate and improve marketing processes.
• Focus on customer/market and take initiative.

Responsibilities

• Identify target audiences for marketing campaigns.
• Research and develop effective marketing strategies.
• Manage and allocate marketing budget.

Skills

Analytical skills

Communication skills

Time-management

Creativity

Social media experience

Education

Bachelor's degree in marketing or related field

Job description

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Stay up-to-date on current marketing trends
• Manage and allocate budget correctly

Qualifications

• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative
• Experience with social media