Marketing Executive

Igtcindia; Mumbai; On-site; INR 300,000 - 500,000; Full time

Job summary

Igtcindia is hiring a Marketing Executive in Mumbai, India. The selected candidate will drive marketing for the Full-time Post Graduate Programme in Business Administration and Part-time Executive Business Management Programme. Responsibilities include creating marketing materials, managing social media, and overseeing the admission process. Ideal candidates should be postgraduates with significant communication, organizational skills, and the ability to work in a dynamic team. Flexibility to work weekends is necessary.

Qualifications

• Postgraduate with relevant work experience.
• Willingness to belong to the education and training industry.
• Ability to multitask with students, faculty, and corporate audience.
• Flexibility to work weekends with a compensatory weekly off.

Responsibilities

• Drive marketing activities for educational programs.
• Create and maintain marketing collateral like brochures and social media posts.
• Maintain a strong social media presence with updates and ads.
• Anchor the admission process including entrance tests and interviews.
• Support academic operations and enhance alumni connections.

Skills

Strong communication skills

Organizational skills

Interpersonal skills

MS-Office proficiency

Designing and editing tools

Education

Postgraduate degree

Tools

Canva

Job description

As a Marketing Executive, you drive marketing of the two programmes: Full-time Post Graduate Programme in Business Administration (PGPBA) or Part-time Executive Business Management Programme (EBMP)

Your role

• Marketing to corporates, colleges, coaching classes, education providers (online and offline), social media, education fairs and other platforms to attract prospective students / managers
• Creating and maintaining brochures, leaflets, website, social media posts, and all other branding collaterals
• Maintaining a strong social media presence through regular updates and occasional advertising campaigns
• Ensuring enhanced promotions, form sales, applications and admissions
• Anchoring the admission process – screening the application forms, managing entrance tests, managing group discussions and personal interviews
• Writing and editing articles about ongoing activities at IGTC for IGCC newsletters and magazine
• Supporting the academic operations
• Building and enhancing alumni connections

Your profile

• Postgraduate with relevant work experience, strong communication, organizational and interpersonal skills
• Willingness to belong to the education and training industry
• Maturity to multitask and work with the student community, faculty and corporate audience is essential
• Excellent MS-Office, designing and editing tools such as Canva etc.
• Flexibility to work on weekends with a compensatory weekly off

Why IGCC / IGTC?

• Become part of a dynamic, intercultural team from India and Germany
• Work with a varied audience – organizations of different sectors and sizes on a variety of projects, professionals, students
• Gain from a stimulating, learning environment that nurtures transformation and growth for others as well as yourself