Marketing Executive

Fenman Technologies; Dadri; On-site; INR 350,000 - 700,000; Full time

Job summary

Fenman Technologies in India seeks a digital marketing professional to develop and execute influencer campaigns across YouTube, Instagram, TikTok, Facebook, Google, and other platforms. You will craft engaging content, manage influencer relationships, and drive brand awareness through strategic social media planning.

The role requires hands-on analytics to assess campaign performance and optimize future activations, leveraging tools like Google Analytics to inform decisions.

Qualifications

• 1-6 years of experience in digital marketing or a related field.
• Strong understanding of content marketing principles and best practices.
• Experience working with multiple social media platforms (YouTube, Instagram, TikTok, Facebook, Google).
• Ability to analyze data from various sources (e.g., Google Analytics).

Responsibilities

• Develop marketing strategies for influencer campaigns across YouTube, Instagram, TikTok, Facebook, Google, and other platforms.
• Create engaging content (videos, posts) that resonates with target audiences and drives brand awareness.
• Collaborate with influencers to negotiate contracts, manage relationships, and track performance metrics.
• Manage social media presence by creating schedules, curating content, responding to comments/DMs.
• Analyze campaign results using analytics tools like Google Analytics.

Skills

Digital marketing

Content marketing

Social media strategy

Data analysis

Tools

Google Analytics

Job description

Roles and Responsibilities

• Develop marketing strategies for influencer marketing campaigns on YouTube, Instagram, TikTok, Facebook, Google, and other platforms.
• Create engaging content (videos, posts) that resonates with target audiences and drives brand awareness.
• Collaborate with influencers to negotiate contracts, manage relationships, and track performance metrics.
• Manage social media presence by creating schedules, curating content, responding to comments/DMs.
• Analyze campaign results using analytics tools like Google Analytics.

Desired Candidate Profile

• 1-6 years of experience in digital marketing or a related field.
• Strong understanding of content marketing principles and best practices.
• Experience working with multiple social media platforms (YouTube/Instagram/TikTok/Facebook/Google).
• Ability to analyze data from various sources (e.g., Google Analytics).