Marketing Executive

Isha LIFE; Coimbatore District; On-site; INR 400,000 - 600,000; Full time

Job summary

Isha LIFE is seeking a Marketing Executive - Agriculture to drive sales and build a robust network of farmers, traders, and institutional buyers in Coimbatore. You will handle end-to-end activities from lead generation to contract closure, while promoting quality, pricing, and timely delivery of agricultural produce.

Role includes market analysis, pricing strategy, product promotions, and collaboration with the communications team to boost brand visibility.

Responsibilities

• Identify potential buyers, traders, wholesalers, retailers, processors, and institutional clients for agricultural produce.
• Generate sales leads and convert them into regular business partnerships.
• Negotiate pricing, supply terms, and delivery schedules with buyers.
• Achieve monthly/quarterly sales targets for assigned commodities or regions.
• Build and maintain relationships with farmers, FPOs, and cooperatives.
• Support farmers in understanding quality standards, grading, and packaging requirements.
• Facilitate collection, aggregation, and storage of produce from farmers.
• Monitor daily market prices and trends for key agricultural commodities.
• Identify new market opportunities and emerging demand areas.
• Assist in developing pricing strategies and promotional activities based on market research.
• Organize product promotions, exhibitions, and farmer market linkages.
• Develop marketing materials to promote produce; collaborate with communications to enhance brand visibility.
• Coordinate transportation, warehousing, and timely dispatch of produce.
• Ensure proper documentation (bills, quality certificates, invoices, and delivery notes).
• Track inventory levels and reduce wastage or spoilage during storage/transport.
• Prepare weekly and monthly sales reports; maintain records of buyers, sales volumes, and payments; report insights to management.
• Handle buyer inquiries and complaints efficiently; build long-term relationships with key customers to ensure repeat business.

Job description

We have a requirement for Marketing Executive - Agriculture. The work location will be

Coimbatore, Tamilnadu. Please find below the Job Responsibilities:

1.Sales & Business Development

• Identify potential buyers, traders, wholesalers, retailers, processors, and institutional clients for agricultural produce.
• Generate sales leads and convert them into regular business partnerships.
• Negotiate pricing, supply terms, and delivery schedules with buyers.
• Achieve monthly/quarterly sales targets for assigned commodities or regions.
• Build and maintain relationships with farmers, FPOs (Farmer Producer Organizations)and cooperatives.
• Support farmers in understanding quality standards, grading, and packaging requirements.
• Facilitate collection, aggregation, and storage of produce from farmers.

3.Market Analysis & Strategy

• Monitor daily market prices and trends for key agricultural commodities.
• Identify new market opportunities and emerging demand areas.
• Assist in developing pricing strategies and promotional activities based on market research.

4.Marketing & Branding

• Organize product promotions, exhibitions, and farmer market linkages.
• Develop marketing materials (brochures, displays, online content) to promote produce
• Collaborate with the communications team to enhance the visibility of the brand or FPO.

5.Logistics & Operations

• Coordinate transportation, warehousing, and timely dispatch of produce.
• Ensure proper documentation (bills, quality certificates, invoices, and delivery notes).
• Track inventory levels and reduce wastage or spoilage during storage/transport.

6.Reporting & Documentation

• Prepare weekly and monthly sales reports.
• Maintain records of buyers, sales volumes, payment collections, and
• Report market insights and performance metrics to management.

7.Customer Relationship Management

• Handle buyer inquiries and complaints efficiently.
• Build long-term relationships with key customers to ensure repeat busines