Marketing Executive

Seehash; Chennai; On-site; INR 600,000 - 900,000; Full time

Job summary

Seehash in Chennai, Tamil Nadu, seeks a Software Marketer to lead blended software development and product marketing efforts. You will drive market-focused strategies, coordinate messaging, and translate customer needs into market-ready programs, while partnering with sales and product teams to maximize profitability and revenue.

The role emphasizes cross-functional leadership, market analysis, and hands-on collaboration with design and marketing initiatives across regional markets.

Qualifications

• Experience in software marketing and product marketing.
• Ability to translate customer needs into market-ready programs.
• Strong collaboration with sales and product teams.

Responsibilities

• Lead software development and marketing initiatives through a gate process and develop value maps and propositions.
• Market company software products and drive cohesive messaging.
• Coordinate value proposition content for products across markets.
• Translate business requirements to market-ready programs.
• Analyze market structure and trends to plan growth initiatives.
• Support integrated marketing and sales strategies across the market.
• Lead customer segmentation, value proposition development, and selling.
• Develop and manage product-related programs and objectives.
• Monitor association market trends and sales dynamics.
• Represent products at consumer trade shows and marketing events.
• Collaborate with the Executive Director on annual marketing plans.
• Create print and digital advertisements using design tools.

Skills

Product marketing

Team leadership

Market analysis

Strategic pricing

Communication

Tools

InDesign

Adobe Photoshop

Illustrator

Job description

A software marketer combines product marketing and software development fields to provide overall program leadership and to drive a customer and market-focused product sales system. A software marketing role provides responsibilities to deliver business profitability, opportunities, and revenue. The candidate engages with customers, understands their needs and requirements then supports efforts to build or develop product and systems that provide solutions to clients' problems.

Responsibilities and Duties

• Leading software development teams through a prearranged gate process and support efforts with the development of value maps, value proposition, competitive analysis and response, business case development and strategic pricing models
• Marketing company software products
• Driving cohesive messaging and integrated solutions into the market through coordinating value proposition content for products.
• Translating business functional requirements from application and application segment to market-ready programs
• Position company products to take advantage of market growth opportunities by analyzing market structure; market and technology trends, preparing and communicating plans that support the implementation of these initiatives
• Assist corporate marketing to drive integrated marketing and sales strategies across the market.
• Articulating and Understanding customer requirements, leading product development teams through customer and market segmentation, targeting, developing the value proposition and selling it.
• Develop sales and management of programs related to product objectives
• Maintain a great level of understanding of association market trends sales
• Attend consumer trade shows and customer interaction marketing plans in various markets to promote products
• Work with Executive Director in developing annual marketing plan for the company product
• Work with design software such as In Design, Adobe Photoshop and Illustrator to develop electronically and print advertisements
• Assist the Executive office with any assigned administrative functions