Marketing Engagement Specialist

Accenture PLC; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Accenture in Mumbai is seeking a Marketing Engagement Specialist to lead marketing operations and campaign management initiatives. You will balance marketing complexity with limited resources while driving performance through data, technology, and optimized content services for scalable growth.

The role requires 7–11 years of relevant experience, exceptional communication, and strong cross-functional leadership.

Qualifications

• 7 to 11 years of marketing/campaign management experience.
• Any Graduation is acceptable for this role.
• Strong communication and analytical skills required.

Responsibilities

• Balance marketing complexity with available resources.
• Drive marketing performance using data, tech, and content services.
• Plan, execute, track and analyze direct marketing campaigns.
• Lead cross-functional teams and engage client stakeholders.
• Be prepared for rotational shifts as needed.

Skills

Communication

Project management

Analytical thinking

Cross-functional collaboration

Agile methodologies

Education

Any Graduation

Tools

HTML

CSS

JavaScript

SQL

AMPscript

Job description

Skill required:

Marketing Operations - Campaign Management

Designation:

Marketing Engagement Specialist

Qualifications:

Any Graduation

Years of Experience:

7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• Role requires Digital Marketing Ads Promotion creation design
• The planning, executing, tracking and analysis of direct marketing campaigns.
• These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for?

• Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership.
• Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity.
• Strong analytical and problem solving skills to address project challenges and make data driven decisions.
• Experience in leading cross functional teams, fostering collaboration, and promoting a positive team culture.
• Basic technical knowledge in areas relevant to campaign development, such as HTML, CSS, JavaScript, SQL, or scripting languages e.g., AMPscripts
• Familiarity with Agile project management methodologies and tools e.g., Scrum, Kanban for iterative project execution.
• Proficiency in data analysis tools and techniques to derive insights from campaign performance data.

Roles and Responsibilities:

• In this role you are required to do analysis and solving of moderately complex problems.
• May create new solutions, leveraging and, where needed, adapting existing methods and procedures.
• The person would require understanding of the strategic direction set by senior management as it relates to team goals.
• Primary upward interaction is with direct supervisor.
• May interact with peers and or management levels at a client and or within Accenture.
• Guidance would be provided when determining methods and procedures on new assignments.
• Decisions made by you will often impact the team in which they reside.
• Individual would manage small teams and or work efforts (if in an individual contributor role) at a client or within Accenture.
• Please note that this role may require you to work in rotational shifts Any Graduation

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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