Marketing Engagement Analyst

Accenture; Bengaluru; On-site; INR 4,00,000 - 8,00,000; Full time

Job summary

An established industry player is seeking a Marketing Engagement Analyst to enhance marketing performance through innovative campaign management. This role involves leveraging digital marketing strategies and technologies, particularly with Adobe Marketo, to drive effective marketing campaigns. You will be responsible for the entire lifecycle of campaigns, from planning to execution and analysis, ensuring that marketing efforts yield positive ROI. Join a dynamic team where your ability to collaborate and manage multiple stakeholders will be crucial, and where you can grow your career in a fast-paced environment.

Qualifications

• 3-5 years of experience in marketing operations with a focus on campaign management.
• Strong understanding of digital marketing and email marketing technologies.

Responsibilities

• Analyze and solve lower-complexity marketing problems.
• Participate in integration projects with Marketo and build nurture-based campaigns.

Skills

Digital Marketing

Email Marketing

Campaign Management

Stakeholder Management

Collaboration Skills

Education

Any Graduation

Tools

Adobe Marketo Engage

Job description

Skill required:

Marketing Operations - Campaign Management

Designation:

Marketing Engagement Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. The role requires Digital Marketing Email Marketing with Marketo. Campaign Management focuses on planning, executing, tracking, and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of results. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require a good understanding of digital marketing, email marketing, and technologies like Marketo.

What are we looking for?

• Adobe Marketo Engage - Certified
• Ability to manage multiple stakeholders
• Ability to perform under pressure
• Agility for quick learning
• Collaboration and interpersonal skills
• Commitment to quality

Roles and Responsibilities:

• Analyze and solve lower-complexity problems
• Interact daily with peers within Accenture before updating supervisors
• Limited exposure with clients and/or management
• Follow moderate level instructions on daily tasks and detailed instructions on new assignments
• Make decisions impacting your work and possibly others
• Be an individual contributor within a team, with a focused scope of work
• Work in rotational shifts if required
• Participate in integration projects with Marketo (mandatory)
• Build nurture-based campaigns with Marketo (mandatory)
• Train onshore and client stakeholders on nurture-based skills (mandatory)

Qualifications

Any Graduation