Marketing Consultant Expert

Micro1; India; Remote; INR 800,000 - 1,800,000; Full time

Job summary

Cashback24x7 seeks a seasoned Marketing Consultant Expert to support a client team with data-driven marketing strategies, AI model evaluation, and robust evaluation rubrics. You will analyze marketing data, enhance AI models, and craft clear, impactful communications to influence digital marketing outcomes.

Ideal candidates have a marketing or communications background, 3+ years of experience, and a proven ability to distill complex data into actionable insights while guiding campaigns for

Qualifications

• Bachelor's degree or higher in Marketing, Communications, or a related field.
• Minimum of 3 years’ experience in marketing, communications, or a closely related role.
• Exceptional written and verbal communication skills, with ability to distill complex data into clear business insights.
• Hands-on experience with marketing analytics, campaign assessment, and consulting methodologies.
• Proficiency in interpreting marketing metrics and leveraging data for model improvement.
• Strong organizational skills and the ability to manage multiple projects remotely.
• Proactive mindset, always seeking innovative ways to drive results and foster collaboration.

Responsibilities

• Analyze complex marketing datasets to extract actionable insights and inform strategic recommendations.
• Collaborate with cross-functional teams to design, evaluate, and enhance AI-driven marketing models.
• Create detailed rubrics and frameworks using advanced marketing knowledge to assess model performance and campaign effectiveness.
• Deliver high-quality, articulate written and verbal communications to effectively convey findings and recommendations.
• Guide the customer's team in best marketing and consulting practices to optimize campaign outcomes and business growth.
• Stay up-to-date with industry trends, emerging technologies, and AI advancements relevant to marketing.
• Continuously iterate on consulting approaches to maximize impact in a rapidly evolving digital landscape.

Skills

Marketing analytics

Data-driven marketing

AI tools

Campaign evaluation

Communication skills

Remote project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Excel

Python

Job description

Job Title: Marketing Consultant ExpertJob Type: Contract (Full-time or Part-time)Location: RemoteJob Summary:We are seeking a seasoned Marketing Consultant Expert to support our customer's team in driving innovation and performance through data-driven marketing solutions. This role specializes in analyzing marketing data, enhancing AI models, and developing robust evaluation rubrics informed by deep marketing and consulting expertise. If you are passionate about impactful communication and leveraging your industry insights to influence digital marketing evolution, we want you on board.

Key Responsibilities:

• Analyze complex marketing datasets to extract actionable insights and inform strategic recommendations.
• Collaborate with cross-functional teams to design, evaluate, and enhance AI-driven marketing models.
• Create detailed rubrics and frameworks using advanced marketing knowledge to assess model performance and campaign effectiveness.
• Deliver high-quality, articulate written and verbal communications to effectively convey findings and recommendations.
• Guide the customer's team in best marketing and consulting practices to optimize campaign outcomes and business growth.
• Stay up-to-date with industry trends, emerging technologies, and AI advancements relevant to marketing.
• Continuously iterate on consulting approaches to maximize impact in a rapidly evolving digital landscape.

Required Skills and Qualifications:

• Bachelor’s degree or higher in Marketing, Communications, or a related field.
• Minimum of 3 years’ experience in marketing, communications, or a closely related role.
• Exceptional written and verbal communication skills, with demonstrated ability to distill complex data into clear business insights.
• Hands-on experience with marketing analytics, campaign assessment, and consulting methodologies.
• Proficiency in interpreting marketing metrics and leveraging data for model improvement.
• Strong organizational skills and the ability to manage multiple projects remotely.
• Proactive mindset, always seeking innovative ways to drive results and foster collaboration.

Preferred Qualifications:

• Average of 7+ years of professional experience in marketing consulting or related field.
• Background in training, evaluating, or deploying AI-driven marketing tools or technologies.
• Advanced certifications in digital marketing, data analytics, or AI applications in marketing.