Marketing Campaign Performance Analysis- Senior Associate

PwC Acceleration Center India; Kolkata District; On-site; INR 6,00,000 - 8,00,000; Full time

Job summary

A leading consulting firm is seeking a Marketing Generalist to drive analytics and insights for marketing campaigns. The role involves monitoring KPIs, managing dashboards, and providing insights into campaign performance. Candidates should have 3–5 years of experience in marketing analytics and be proficient in tools like Salesforce and Power BI. Strong collaboration and communication skills are essential for success in this position.

Qualifications

• 3–5 years in marketing analytics, campaign insights, or business intelligence roles.
• Strong communication and teamwork skills are essential.
• Ability to translate complex analytics into clear summaries.

Responsibilities

• Monitor digital marketing KPIs across campaigns.
• Maintain and enhance campaign dashboards and reports.
• Track campaign-driven Marketing Qualified Leads.

Skills

Marketing analytics

Campaign insights

Collaboration

Communication

Adaptability

Education

Bachelor’s degree

Tools

Salesforce

Einstein Analytics

Excel

Power BI

Job description

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities.

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance.

About Us

The Alliances team partners with leading technology providers to drive business results by combining the right solutions with strong strategic relationships. The PwC AC teams for Alliances provides centralized operational support, enabling scalable, efficient delivery of alliance programs through process excellence, data management, and cross-functional collaboration.

The Opportunity

As a member of the Alliances Marketing team, you will play a key role in driving analytics, insight generation, and performance storytelling for Alliance marketing campaigns. Working cross-functionally with campaign leads and Alliance stakeholders, you will maintain dashboards, develop insights from campaign data, and provide visibility into marketing and sales funnel dynamics.

Responsibilities

Marketing Campaign Performance Analysis

• Monitor digital marketing KPIs across campaigns using Einstein Analytics, Salesforce, and Marketing Cloud
• Identify trends, performance drivers, and gaps across campaign types, channels, and audiences
• Conduct deep-dive analyses by sector, alliance, or tactic, highlighting top and low performing efforts
• Translate data into actionable marketing insights

Reporting and Dashboard Management

• Maintain and enhance campaign dashboards and reports using tools like Power BI, Einstein Analytics, or Excel
• Generate monthly and quarterly performance summaries for use in business reviews and executive reporting
• Compare results across multiple sources (e.g., Alliance Ops dashboards, campaign trackers) and flag discrepancies

Lead and Pipeline Insights

• Track campaign-driven Marketing Qualified Leads (MQLs) and their progression through the funnel in Sales Cloud
• Support tagging and attribution of contacts to opportunities, campaigns, or event participation
• Provide insights into pipeline health, lead quality, and buyer behavior trends

Collaboration and Communication

• Work closely with campaign managers, marketing leads to align on data capture requirements
• Translate complex analytics into clear, business-focused summaries for non-technical stakeholders
• Assist in preparing presentations and visuals for marketing leadership and alliance teams

Job Requirements And Preferences

Experience: 3–5 years in marketing analytics, campaign insights, or business intelligence roles

Education and Qualifications: Bachelor’s degree

Language: English (Oral & Written)

Tools Proficiency

• Strong experience with Salesforce, Einstein Analytics, Excel, and Power BI
• Familiarity with Marketing Cloud, Workfront, or other marketing ops platforms a plus
• Basic understanding of data integration and campaign tracking practices

Soft Skills

• Collaboration & Teamwork: Works effectively in team environments, contributes to shared goals, and builds strong working relationships across functions and levels.
• Communication & Accountability: Communicates clearly and professionally, listens actively, and takes ownership of assigned tasks with reliability and follow-through.
• Adaptability & Growth Mindset: Demonstrates flexibility in dynamic environments, embraces feedback, and proactively seeks opportunities to learn and improve.