Marketing Associate

Urban Company (UC); Gurugram District; On-site; INR 279,000 - 446,000; Full time

Job summary

Urban Company in Gurugram, India is expanding the UAE Marketing & Growth team to drive demand generation and customer retention for services booked at home. The role focuses on managing digital marketing campaigns across Facebook Ads and Google Ads, and collaborating with UAE stakeholders to ensure cohesive execution.

Ideal candidates have 1-2 years in digital marketing, strong numerical aptitude, and a data-driven mindset with the ability to analyze performance data and derive actionable

Qualifications

• 1-2 years of experience in digital marketing; agency experience is a plus.
• Strong numerical aptitude and data-driven mindset are essential.
• Analytical capabilities to interpret campaign data and derive actions.

Responsibilities

• Manage and optimize performance marketing campaigns on platforms like Facebook Ads and Google Ads.
• Analyze campaign performance data and draw actionable insights; support GTM strategies aligned with business objectives.
• Collaborate with cross-functional teams, including UAE stakeholders, to ensure cohesive marketing execution.
• Monitor KPIs and provide regular performance reports to drive improvements.

Skills

Strong numerical aptitude

Data-driven mindset

Analytical capabilities

Tools

Facebook Ads

Google Ads

Job description

Team: Marketing & Growth, UAE
Location: Gurugram, India

About Urban Company

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting, etc., all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high-quality, standardized, and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.

About the Marketing & Growth team, UAE

The UAE business of Urban Company was established in Q4 2018 and has witnessed tremendous growth in the past ~6 years. It is the second largest business of Urban Company after India and is currently in a hyper growth stage. The Marketing & Growth team of the UAE business is responsible for leading demand generation for the platform (and key business) which involves driving new user acquisition and customer retention.

Key Responsibilities

Digital Marketing

Manage and optimize performance marketing campaigns on platforms like Facebook Ads and Google Ads.

• Analyze campaign performance data and draw actionable insights to improve results. Support the development and execution of Go-To-Market (GTM) strategies in alignment with overall business objectives.
• Collaborate with cross-functional teams, including key stakeholders in the UAE, to ensure cohesive execution of marketing initiatives.
• Continuously monitor key performance indicators (KPIs) and recommend strategies for improvement.
• Play an integral role in data-driven decision-making and provide regular performance reports.

Qualification

Experience: 1-2 years of experience in digital marketing; agency experience is a plus. Skills: Strong numerical aptitude, data-driven mindset, and analytical capabilities.

At Urban Company we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.