Marketing and Admission Manager

International Institute of Hotel Management (IIHM); Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading hospitality management institution in Bengaluru is seeking a full-time Marketing and Admissions Manager. This role involves developing marketing strategies, managing the admission process, and engaging with prospective students. Ideal candidates should have strong skills in strategic planning, digital marketing, and excellent communication abilities. A Bachelor's degree is required, and relevant experience in education management or sales is preferred. Competitive compensation and professional growth opportunities are offered in this mid-senior level position.

Qualifications

• Proficient in developing and executing effective marketing strategies.
• Skilled in managing admissions processes and student recruitment.
• Excellent at engaging diverse stakeholders and ensuring high-quality candidate experiences.

Responsibilities

• Oversee marketing and admissions processes for the institute.
• Develop and execute marketing strategies to drive enrollment growth.
• Engage with prospective students and parents, maintaining relationships with schools.

Skills

Strategic Planning

Digital Marketing

Event Management

Relationship Management

Communication

Presentation

Analytical skills

Organizational skills

Education

Bachelor’s degree in Marketing, Business Administration, Communication, or related field

Master’s degree

Job description

The International Institute of Hotel Management (IIHM) is a part of the IndiSmart Group, a leader in Hospitality Management Education, Training, and Consultancy across India and Southeast Asia. Founded in 1994, IIHM was the first in India to offer training in globally recognized skills and international degree options in partnership with Edinburgh Napier University (UK) and the University of West London (London). With campuses across India and abroad, including Thailand, IIHM provides students with opportunities to study internationally and build global hospitality careers. More than 3,000 alumni have launched successful careers in world‑renowned hotel chains across Europe, USA, Canada, and Southeast Asia. IIHM continues to lead in International Hospitality Management Education and to train future leaders of the industry.

Role Description

This full‑time on‑site role is based in Bengaluru and involves overseeing marketing and admissions for the institute. Key responsibilities include developing and executing effective marketing strategies, managing admissions processes, engaging with prospective students and parents, and driving enrollment growth. The role requires extensive collaboration with the institution's teams, maintaining relationships with schools and colleges, organizing events, and representing the institute at educational fairs or forums. The Manager will also ensure high‑quality candidate experiences throughout the admission process.

Qualifications

• Marketing skills, including Strategic Planning, Digital Marketing, Event Management, and Marketing Campaign Development.
• Admissions expertise, such as Admission Process Management, Student Recruitment, Relationship Management, and Counseling skills.
• Excellent Communication and Presentation skills, with the ability to engage effectively with diverse stakeholders.
• Strong analytical and organizational skills to evaluate data, track performance, and improve strategies.
• Ability to work collaboratively with cross‑functional teams and demonstrate leadership skills.
• Relevant work experience in education management, sales, or marketing is preferred.
• Bachelor’s degree in Marketing, Business Administration, Communication, or a related field is required. A Master’s degree is an advantage.
• Willingness to work on‑site in Bengaluru and travel as needed for recruitment and networking events.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industry: Education Management