Marketing Analytics Analyst

Redwood Software; Hyderabad; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Redwood Software is seeking a Marketing Analytics Analyst to design and manage data infrastructure powering marketing analytics. You will build scalable dashboards, ensure data quality, and enable self-service reporting across marketing, RevOps, and analytics stakeholders.

You will work with CRM, marketing automation, and product data, transforming data for analysis and delivering reliable reporting. Strong SQL and dashboarding tools like Tableau/Power BI are essential.

Qualifications

• Strong SQL proficiency with large datasets.
• Experience building dashboards for marketing analytics and pipeline metrics.
• Experience with CRM/MA data (Salesforce, Marketo, GA).
• Solid data modeling and data transformation knowledge.
• Attention to data quality and reproducible reporting.

Responsibilities

• Design, build, and maintain dashboards for campaigns, pipeline, and funnel metrics.
• Develop data models and transform data from multiple sources for analysis.
• Own data validation and data quality across systems.
• Automate recurring reporting and enable self-service analytics.
• Explore AI-driven insights and anomaly detection in analytics.

Skills

SQL proficiency

Dashboarding

Data modeling

Marketing data experience

Attention to detail

Education

Bachelor's degree in a related field

Tools

Tableau/Power BI/Looker

CRM data tools

dbt

Snowflake/BigQuery

Job description

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission‑critical business processes.

About Us

Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission‑critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS‑first automation fabric—with AI embedded across the automation lifecycle—Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what’s next.

CORE VALUES

• One Team. One Redwood
• Make Your Own Weather
• Obsess over Customer Success
• Work the Problem
• Be Curious
• Own the Outcome
• Respect Each Other

YOUR IMPACT

We’re looking for a Marketing Analytics Analyst who will build, manage, and optimize the data and reporting infrastructure that powers marketing analytics. This role is responsible for developing scalable dashboards, ensuring data quality, and enabling self‑service analytics across the organization. You’ll work closely with marketing, RevOps, and analytics stakeholders to deliver reliable, automated, and high‑quality reporting solutions. You will also play a key role in advancing our analytics capabilities through automation, data modeling, and AI‑driven insights.

Dashboarding & Reporting Development

• Design, build, and maintain dashboards that track campaign performance, pipeline health, and funnel conversion
• Ensure dashboards are intuitive, performant, and aligned with stakeholder requirements
• Continuously optimize reporting for usability, scalability, and performance
• Translate defined business and analytics requirements into effective data visualizations and reporting structures

Data Modeling & Transformation

• Develop and maintain data models that support marketing analytics and reporting
• Transform and prepare data from multiple sources (CRM, marketing automation, product data) for analysis
• Ensure consistent definitions and logic across reporting layers
• Work with large datasets to enable accurate and scalable reporting

Data Quality & Integrity

• Own data validation processes to ensure accuracy, completeness, and consistency of marketing data
• Identify and resolve data discrepancies and inconsistencies across systems
• Partner with RevOps and data engineering teams to maintain reliable marketing data pipelines

Automation & Self‑Service Analytics

• Automate recurring reporting and data workflows to reduce manual effort
• Enable self‑service analytics by building scalable datasets and user‑friendly reporting layers
• Develop alerting and monitoring systems to surface performance changes and anomalies
• Support stakeholders in accessing and querying data independently

AI & Advanced Analytics Enablement

• Implement AI‑driven solutions for anomaly detection, trend identification, and insight generation
• Support predictive analytics and advanced reporting capabilities where appropriate
• Evaluate and integrate tools that improve analytics efficiency and scalability

Attribution & Advanced Modeling (Preferred)

• Develop and maintain attribution models across the marketing funnel
• Support customer journey analysis and channel impact measurement
• Continuously refine models based on business needs and data availability

Your Experience

• 4–7 years of experience in business intelligence, analytics engineering, or a related field
• Expert SQL proficiency and experience working with large datasets
• Experience building complex dashboards using tools such as Tableau, Power BI, Looker, or Qlik
• Experience working with marketing and CRM data (e.g., Salesforce, Marketo, Google Analytics)
• Strong understanding of data modeling and data transformation techniques
• Experience building scalable and automated reporting solutions
• Strong attention to detail and problem‑solving skills
• Familiarity with modern data stack tools (e.g., dbt, Snowflake, BigQuery, etc.)

Preferred

• Experience with Python or similar languages for data processing or automation
• Experience with AI/ML tools or workflows in analytics
• Experience with attribution modeling and customer journey analytics

If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

THE LEGAL BIT

Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.

Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at [e-mail]

OUR MISSION

At Redwood, we empower our customers with lights‑out automation for their mission‑critical business processes.

About Us

Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission‑critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS‑first automation fabric—with AI embedded across the automation lifecycle—Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what’s next.