Marketing Analyst

JobItUs; Pune District; On-site; INR 6,00,000 - 9,00,000; Full time

Job summary

A digital marketing firm in Pune is seeking a Marketing Analyst to drive revenue-generating initiatives through paid media, SEO, and marketing automation. The ideal candidate has strong analytical skills, experience with tools like GA4 and HubSpot, and is adept at campaign optimization. This role combines strategic planning and hands-on execution, ideal for someone looking to make an impact in a fast-paced environment.

Qualifications

• Experience in digital marketing with a focus on paid media and SEO.
• Proficiency in analytics tools and marketing automation systems.
• Strong analytical skills with a data-driven approach.

Responsibilities

• Manage and optimize paid media campaigns.
• Implement tracking and analytics for performance reporting.
• Lead SEO and AEO initiatives.
• Collaborate on content and web management tasks.
• Enhance brand visibility and manage CRM workflows.

Skills

Campaign management

Data analysis

SEO

CRM integration

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Google Tag Manager

HubSpot

Salesforce

WordPress

Job description

Overview

Role Overview As a key partner to the Senior Digital Marketing Manager, the Marketing Analyst will plan, launch, and optimize revenue-driving programs across paid media, SEO/AEO, marketing automation, and web platforms. This role requires a balance of strategic thinking and hands-on execution, leveraging data, creative insights, and tools such as GA4, Google Tag Manager, HubSpot/Marketo, Salesforce, WordPress, and AI-driven technologies.

Responsibilities

• Paid Media & Funnel Optimization

  Manage and optimize campaigns across Google Ads, Meta, and LinkedIn to generate qualified demo requests.

  Oversee targeting, budget allocation, experimentation, and landing page alignment.

  Run A/B tests to improve CTR, conversion rates, and CPL.

• Tracking, Analytics & Attribution

  Implement and audit GA4, GTM, and pixel tracking to ensure accurate campaign data and CRM attribution.

  Administer dashboards (GA4, Looker Studio, HubSpot) for weekly funnel and performance reporting.

  Maintain marketing KPIs such as MQLs, SQLs, CPL, ROAS, and CAC.

• SEO & AI Engine Optimization (AEO)

  Lead SEO initiatives including technical audits, on-page optimization, Core Web Vitals, and internal linking.

  Drive AEO efforts through schema markup, LLM.txt management, and visibility improvements on AI platforms (e.g., ChatGPT, Bing Copilot).

• Content & Web Management

  Collaborate with content and design teams to deliver creatives tailored to decision makers.

  Manage content publishing on WordPress, ensuring accurate tracking and strong user experience.

  Optimize websites and landing pages with HTML/CSS fixes, CRO testing, and speed improvements.

• Brand Visibility & Third-Party Platforms

  Strengthen CloudLexs presence on directories like G2, Capterra, and industry publications.

  Manage reviews, profiles, and backlink strategies for improved authority and lead flow.

• Marketing Automation & CRM

  Build and optimize workflows, lead scoring, and lifecycle segmentation in HubSpot/Marketo.

  Ensure clean CRM data, Salesforce integration, and effective nurture journeys.