Market Research Executive - Quantitative Consumer Insights

NielsenIQ; Gurugram District; On-site; INR 400,000 - 550,000; Full time

Benefits offered by this job

Flexible working

Volunteer time off

LinkedIn Learning

EAP

Job summary

NIQ Gurgaon invites applications for a Research Executive to manage client projects in market research across BFSI, consumer durables, apparel, media, and more. You will design questionnaires, coordinate teams, analyze data, and present insights through PowerPoint, driving actionable recommendations.

Preferred 0.6–2.5 years’ experience in quantitative consumer insights. Proficiency in MS Office and AI tools is expected. This role offers a flexible working environment with growth opportunities.

Qualifications

• 0.6 to 2.5 years’ experience in Quantitative Consumer Insights role.
• Hands on knowledge of MS Office (Word, PowerPoint and Excel) & CoPilot/ChatGPT or other AI tools.
• Knowledge of statistics and multivariate analysis will be an added advantage.

Responsibilities

• Managing clients and their projects in market research across BFSI, Consumer Durables, Apparel, Media, etc.
• Designing questionnaires, coordinating project tasks, and ensuring on-time delivery.
• Analyzing data and creating actionable insights and reports (PowerPoint).
• Provide in-office research support and quality checks on reports.

Skills

MS Office

AI tools

Education

MBA in Marketing / Master in any other relevant faculty

Tools

CoPilot/ChatGPT

Job description

Research Executive Job Description Responsibilities

Responsibilities

• Managing clients and their respective projects custom research team in matters of market research based on experience in the non-FMCG industry particularly, BFSI, Consumer Durables, Apparel, Media etc.
• Reporting to a project lead, you will be responsible for the successful execution of customized quantitative studies, including project costing, questionnaire design, project management and execution, analysis and report writing.
• Managing clients and their respective projects end to end, including making actionable recommendations to support key business objectives.
• Consistently exceeding client expectations from project inception through completion.
• Project Management Successfully manage multiple projects simultaneously, all in different design/analysis stages.
• Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges to your project lead in a timely manner.
• Coordinating project task activities between your project team and internal support/operations team(s).
• Consulting (Questionnaire Design, Analysis, Reporting & Writing) Assist in the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs; including assisting with costing structure, methodological design, analytical framework, etc.
• Designing questionnaires/focus group screeners/interview guides to meet the specific or unique client objectives.
• Synthesis and communication of both primary and secondary research findings into actionable insights according to the client’s objectives.
• Full reporting and analysis (via PowerPoint): Interpreting and analysing multivariate data, drawing insightful conclusions and providing recommendations, where applicable.
• Provide "in office" research, administrative and operational support to senior staff.
• Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc and perform quality checks on all reports for alignment to request accuracy and correctness.

Qualifications

• MBA in Marketing / Master in any other relevant faculty from a Premium Institute
• 0.6 to 2.5 years’ experience in Quantitative Consumer Insights role
• Hands on knowledge of MS Office (Word, PowerPoint and Excel) & CoPilot/ChatGPT other chat AI tools
• Knowledge of statistics and multivariate analysis will be added advantage

Additional Information

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Experience Level Executive Level

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com

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All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.