Market Development Manager, Uro

Boston Scientific; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Boston Scientific is seeking a field-based sales/therapy development professional in Bengaluru to drive Urology therapy initiatives. You will work with Sales, Marketing and clinicians to achieve quarterly objectives across therapy categories and ensure successful technology demonstrations and physician training.

You will build relationships with healthcare providers, KOLs and executives, align with regulatory requirements, and coordinate tenders and service agreements.

Qualifications

• Bachelor’s degree in business or sciences.
• 5+ years of medical device/pharma therapy development with proven quota attainment.
• Proven ability to sell high-value products to multi-level decision-makers.
• Existing relationships within healthcare hospital industry/KOLs.
• Strong communication and negotiation skills with executives (CFO/CIO/CEO/CMO).
• Understanding of OT environment, regulatory requirements, and patient safety.

Responsibilities

• Meet or exceed the therapy development objectives across therapy categories.
• Support Uro business and help achieve sales objectives.
• Collaborate with Sales for comprehensive coverage and bundled opportunities.
• Establish and maintain positive relationships with customers professionally.
• Lead technology-based physician/technician training, product demos, and in-service programs.
• Analyze competitor activities, customer needs, and market conditions to guide regional plans.
• Work with Sales and Service Engineers to sign AMC/CMC for installations and generate revenue.
• Collaborate with Centers of Excellence to optimize therapy development and lead funnel advancement.
• Drive applications and penetrations of assigned equipment across installations.
• Engage with suggested Urologists on capital equipment specs and medical implications.
• Establish relationships with KOLs and key physician champions for the franchise.
• Assist marketing in planning and executing programs to engage and advance segments.
• Co-develop marketing plans with Sales & Marketing and drive clinical messaging.
• Identify opportunities in strategic accounts and coordinate with stakeholders to close deals.
• Collaborate with tender management to lock in tenders with specifications.

Skills

Quota attainment

Healthcare sales

Relationship building

Communication

Strategic thinking

Education

Bachelor’s degree in business or sciences

Job description

Additional Locations:

India-Bangalore

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

Location:

South & West

Roles & Responsibilities

• Meet or exceed the assigned therapy development objective for each therapy category while maintaining expenses within assigned expense limits.
• Achieve Personal & Support the Uro lines of business and help organization achieve the desired sales objectives.
• Work cooperatively with respective Sales personnel for comprehensive and optimum coverage (pre-decided accounts for each quarter per therapy)and product portfolio bundling opportunities.
• Establish and maintain positive and cooperative working relationships with customers, conducting his or herself in a professional and responsible manner at all times.
• Conduct / hand-hold sales team for successful technology-based Physician/ Technician Training Programmes , Product demonstrations , In-Service programs to ensure optimum utilisation of the Therapy.
• Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to own products in-country in order to analyze impact of market conditions, guide local franchise operations teams, report back to the regional team & highlight possible modifications to the regional/ franchise marketing plans.
• Work along with Sales Team & Service Engineer/s to sign AMC/CMC with all installations and help generate revenue stream especially for relevant technologies in Urology.
• Work with Centre of Excellence for each Therapy Area to optimize on targeted therapy development and advance lead funnel.
• Drive applications & penetrations of assigned equipment primarily in all BSC installations in a planned way as per targets. This will include training account manager/s, technicians, physicians on Patient Selection , Procedure Preparedness, Successful Procedure, Tracking Outcomes & Collecting
• Involve in clinical discussion with the suggested Urologists as suggested by Sales Team regarding the technical specifications of the capital equipment.
• Establish relationships with KOLs in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management.
• Assist the marketing team in formulating strategies, tactics and action plans to engage / advance segment-wise customer.
• Co-develop and partner in implementation of marketing programs according to plan and budget with Sales & Marketing Teams. Work with Marketing Team in establishing, monitoring and drive clinical message related the therapy.
• Work with the team to identify opportunity in potential accounts as defined in strategic map for capital equipment and work with all stake holders to close the deals.
• Work closely with the tender management team to ensure that we can lock in tenders with our specifications and win.

Must Have

• Bachelor’s degree in business or sciences and at least 5 years of medical device/ pharmaceutical therapy development.
• Track record of quota attainment selling high-value products to multi-level decision-makers.
• Existing relationships within the healthcare hospital industry/ KOLs.
• Strategy development, project management, problem solving, and change management skills.
• Solid understanding of healthcare and regulatory requirements and issues.
• Understanding of OT Environment and working within the regulatory requirements , ensure safety of patients / HCPs / self and other stake holders.
• Exceptional Communication Skills to effectively communicate therapy related information.
• Ability to build positive working relationships, both internally and externally.
• Ability to effectively present information and negotiate with all levels of management including CFO, CIO, CEO, CMO as and when required.
• Clinical aptitude in Urology.

Requisition ID:

632102

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more atwww.bostonscientific.comand follow us onLinkedIn.