Market and Competitive Insights Analyst

Ernst & Young LLP ( EY India ); Gurugram District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

EY India seeks a Senior Market and Competitive Insights Research Analyst to deliver actionable insights that drive strategic decisions. You will synthesize market trends, assess competitors, and craft compelling narratives for senior leadership, leveraging AI tools for enhanced analysis.

The role emphasizes executive presence, rapid agile analysis, and collaboration across global teams to identify growth opportunities and strategic priorities.

Qualifications

• Proven market research and competitive analysis experience.
• Expertise in AI applications and data analysis tools.
• Strong storytelling and executive presentation skills.
• Excellent written and verbal English communication.
• Experience with external data sources to yield insights.

Responsibilities

• Provide insight into market dynamics and competitive landscape.
• Monitor competitor strategies, investments, and go-to-market trends.
• Conduct benchmarking on financials, growth, and market presence.
• Develop market positioning assessments across priority markets.
• Translate intelligence into actionable strategic recommendations.
• Create leadership-ready, clear data visualizations and stories.
• Utilize AI tools to enhance analysis and insights.
• Prepare engaging presentations for senior leadership.

Skills

AI applications

Primary research

Competitive intelligence

Storytelling & presentations

English communication

Data visualization

PowerPoint

Excel

Leadership watch

Stakeholder engagement

Education

Bachelor’s degree or equivalent

Master’s degree an advantage

Tools

Alphasense

Gartner

Job description

Senior Research Analyst At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Job Title: Market and Competitive Insights Research Analyst

Job Summary: Overview The Market and Competitive Insight Analyst will possess a strong blend of analytical prowess, creativity, and executive presence, enabling them to deliver actionable insights that drive strategic decision‑making. This role requires a proactive curiosity, a demonstrated interest in understanding AI applications, and the ability to communicate complex information through compelling storytelling. The Market and Competitive Insights Analyst plays a crucial role in ensuring EY maintains a competitive edge by providing deep insights into market dynamics and competitive challenges. This position is responsible for developing impactful analyses that inform strategic decisions and drive growth. Recognized as a key contributor by senior EY leadership, the Supervising Associate will contribute on projects related to market trends, competitive positioning, and emerging opportunities. They enhance EY's capability to navigate the competitive landscape and respond effectively to client needs, aligning with the firm’s strategic objectives.

Key role expectations and responsibilities

• Provide insight and understanding of the professional services market, competitive landscape, and key industry trends shaping client demand and business growth.
• Contribute competitive intelligence initiatives to monitor and assess competitor strategies, investments, acquisitions, alliances, talent movements, service offerings, pricing approaches, and go-to-market developments.
• Conduct competitor benchmarking across financial performance, growth, capabilities, market presence, client propositions, technology adoption, operating models, and strategic priorities.
• Develop market positioning assessments that evaluate EY's relative strengths, gaps, differentiation, and competitive standing across priority markets, sectors, and service offerings.
• Develop thought leadership white space assessment by synthesizing external research, surveys, analyst reports, and competitive signals into actionable business implications.
• Identify emerging competitors, disruptive business models, competitive threats, and market opportunities, translating intelligence into clear implications for EY.
• Translate complex market and competitive intelligence into actionable strategic recommendations that support business priorities, positioning decisions, and growth opportunities.
• Expertise in creating clear, concise, and ‘Leadership ready' high quality presentations, with strong storyboarding and narrative development expertise
• Utilize AI tools and technologies to enhance data analysis and insights generation.
• Develop engaging narratives and presentations that effectively communicate findings to stakeholders.
• Demonstrate agility in adapting to changing market conditions and internal client needs.
• Work efficiently under tight deadlines, ensuring high-quality deliverables.
• Exhibit executive presence in interactions with senior leadership and clients.
• Perform quantitative analysis to support strategic recommendations.
• Create visually appealing data visualizations to present insights clearly and effectively.
• Solve complex problems through innovative thinking and a proactive approach.
• Continuously learn and adapt to new tools, methodologies, and industry trends.
• Develop insights beyond publicly available information, leveraging EY's proprietary knowledge and interacting with colleagues, clients, and external networks.
• Embrace a culture of learning, actively seeking out new knowledge, tools, and industry trends to enhance personal and team capabilities.

Knowledge and Skills Requirements

• Demonstrated agility and speed in delivering high-quality insights under pressure, identifying the “so what” not just the “what”
• Primary research, interview and elicitation skills
• Understanding of competitive intelligence methods and frameworks
• Demonstrated proficiency in AI applications and data analysis tools, with a keen interest in exploring new technologies.
• Proficient in leveraging external (Alphasense, Gartner etc.) to generate insights beyond publicly available information
• Exceptional storytelling and presentation skills, with the ability to engage audiences.
• Strong communication skills including the ability to write with clarity, concision and incision.
• Outstanding executive-level presentation skills and ability to interface with senior EY leadership.
• Ability to work collaboratively in a global, multi-cultural, and virtual environment.
• Ability to build a network of contacts to shape points of view.
• Ownership of customized projects with high autonomy, managing multiple complex projects simultaneously.
• Strong problem‑solving skills and the ability to think critically and strategically, fueled by a proactive curiosity to explore all angles.
• Advanced skills in Word, Excel, and PowerPoint.

Other Requirements

• Occasional travel, both domestic and international.
• Proficient in English, both written and verbal.

Job Requirements

• Education University/Bachelor’s degree or equivalent work experience.
• Master’s degree or postgraduate qualification an advantage.
• Experience Proven experience in market research, competitive analysis, or a related field; e.g., 4-9 years’ experience in strategy, business analysis, consulting, industry research, management consulting, or business performance.

EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

Experience Level Senior Level