Market Access Manager

Peters Surgical India (Advanced Medical Solutions); Gurugram District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Peters Surgical India (Advanced Medical Solutions) seeks a Market Access Lead to develop and execute national strategies for reimbursement, procurement and policy advocacy across India. You will work with Marketing, Regulatory, Government and Sales teams to improve adoption of surgical solutions.

Responsibilities include shaping access roadmaps, engaging with CGHS, ESIC, State Health Missions, and hospital networks, and building value evidence to support coverage and tenders.

Responsibilities

• Develop and execute a comprehensive India Market Access strategy aligned with company growth objectives.
• Identify access barriers impacting adoption of surgical products and design solutions to address them.
• Develop market access plans for new product launches and portfolio expansion.
• Build annual and long-term access roadmaps for public healthcare sectors.
• Monitor changes in reimbursement, healthcare financing, procurement, and regulatory policies.

Job description

The role will develop and execute national market access strategies focused on:

• Government healthcare programs
• Tender and procurement access
• Reimbursement and insurance coverage
• Health economics and value-based evidence
• Policy advocacy and market-shaping initiatives

The incumbent will work closely with Marketing, Regulatory, Government, and Sales teams to ensure optimal adoption and utilization of Advanced Medical Solutions- Peters Surgical solutions across India.

Key Responsibilities

1. Market Access Strategy Development

• Develop and execute a comprehensive India Market Access strategy aligned with company growth objectives.
• Identify access barriers impacting adoption of surgical products and design solutions to address them.
• Develop market access plans for new product launches and portfolio expansion.
• Build annual and long-term access roadmaps for public healthcare sectors.
• Monitor changes in reimbursement, healthcare financing, procurement, and regulatory policies.

2. Government & Institutional Access

• Drive inclusion of products within Central and State Government healthcare programs.
• Engage with:
• CGHS
• ESIC
• State Health Missions
• Armed Forces Medical Services
• Railways
• ESI Hospitals
• Government Medical Colleges
• Support product access through government tenders and procurement processes.
• Identify opportunities for inclusion in treatment packages and reimbursement schedules.

3. Stakeholder Engagement & Advocacy

Develop and maintain strategic relationships with:

Clinical Stakeholders

• KOLs
• Surgical societies
• Specialty associations
• Hospital administrators

Payer Stakeholders

• Insurance companies
• TPAs

Policy Stakeholders

• Industry associations
• Medical device industry bodies

Serve as the company's primary market access representative in key industry forums and healthcare policy discussions.