Manager - Strategic Alliances

SI UK; Jaipur; On-site; INR 900,000 - 1,300,000; Full time

Job summary

SI UK in India seeks a Strategic Alliance Manager to drive hyperlocal brand visibility, institutional engagement, and student lead generation across Jaipur, Ahmedabad, and other major cities. You will bridge central marketing with local execution, building relationships with schools, colleges, and coaching centers while managing community events and B2B partner engagements.

The ideal candidate is energy-driven with strong execution skills, capable of running seminars, workshops, and outreach

Qualifications

• University degree required; a Master's degree or equivalent professional qualification is preferred.
• 3-8 years of experience in field marketing, institutional sales, educational partnerships, or business development.
• Must be highly mobile and fluent in the local language; willingness to travel within the designated territory.

Responsibilities

• Drive hyperlocal brand visibility and institutional engagement in the assigned territory.
• Build and manage relationships with schools, colleges, coaching institutes, and language academies.
• Plan and execute student outreach initiatives, events, and webinars within partner institutions.
• Coordinate offline branding, promotions, and activations near coaching hubs and educational clusters.
• Collaborate with sales and counselling teams to ensure smooth lead handovers and strong conversion.

Skills

Relationship Management

Execution Autonomy

Public Speaking

Commercial Acumen

Education

University degree

Master's degree preferred

Job description

Job Description - Strategic Alliance Manager

Position Details

Position Title Strategic Alliance Manager

Role Type Individual Contributor

Department/Sub Department Sales/Strategic Alliances

Reporting to RSAM

Location Jaipur, Ahmedabad, Hyderabad, Chandigarh, Bangalore, Indore

Employment Type Full Time

Main Duties Scope of the role

The Strategic Alliance Manager is responsible for driving hyperlocal brand visibility, institutional engagement, and student lead generation for StudyIn within their assigned territory. This role acts as a vital link between central marketing and local on-ground execution, ensuring campaigns translate effectively into branch-level growth and conversions. The ideal candidate is a high-energy, execution-focused professional who excels at building relationships with schools, colleges, and coaching centers, whilst seamlessly managing community events and B2B partner engagement to boost student walk-ins and applications.

Key Responsibilities

• Institutional Partnerships Relationship Management
  • Strategic Outreach: Identify and build long-term relationships with schools, colleges, coaching institutes, and language academies within target catchment areas to strengthen regional presence.
  • Partnership Activation: Activate and nurture key institutional accounts through well-defined engagement plans and continuous follow-through.
  • Account Planning: Maintain a structured pipeline of institutional partners, mapping their academic calendars to ensure timely and relevant engagement activities.
• Local Demand Lead Generation
  • Outreach Initiatives: Plan, coordinate, and execute a range of student outreach initiatives, including seminars, workshops, and webinars within partner institutions.
  • Event Management: Organise and drive student participation for branch-level events, in-house education fairs, and university delegate visits.
  • Activity Calendar: Calendarize the local city-level activities and monthly outreach schedules to ensure consistent market presence and efficient resource deployment.
• Hyperlocal Marketing Execution
  • Identify Local Branding Opportunities: Identify local branding opportunities including standees, posters, kiosks and outdoor branding.
  • Offline Visibility Campaigns: Coordinate branch-level offline visibility campaigns near coaching hubs and educational clusters.
  • Tactical Activations: Support local promotions and tactical activations to increase walk-ins (e.g., experiential pop-ups and student networking sessions).
  • Social Amplification: Act as the social media champion for the local branch, capturing high-quality content and student testimonials during events for digital amplification.
• Cross-Functional Collaboration Reporting
  • Sales Alignment: Work collaboratively with the Branch Manager Sales and counselling teams to ensure seamless lead handovers, timely follow-ups, and a cohesive student conversion journey.
  • Budget ROI Tracking: Manage the assigned outreach budget efficiently, tracking the return on investment (ROI) and effectiveness of all local marketing activities.
  • Data CRM Hygiene: Ensure all event records, partner contacts, and performance metrics (lead volume, event participation) are accurately maintained within the CRM system.

About the Candidate (including required competencies)

• Relationship Management: Proven capability to network with senior stakeholders, institutional heads, and academic partners.
• Execution Autonomy: Strong event coordination skills, with the ability to work independently and manage multiple engagements in a fast-paced environment.
• Public Speaking: Excellent communication and presentation skills, with the confidence to deliver engaging seminars to large student audiences.
• Commercial Acumen: Result-oriented mindset with a clear focus on data, performance reporting, and pipeline metrics.

Requirements Qualification

• Education: University degree required; a Master's degree or equivalent professional qualification is preferred.
• Experience: 3-8 years of experience in field marketing, institutional sales, educational partnerships, or business development. (Experience within the international education, study abroad, or EdTech sectors is highly desirable).
• Mobility Local Expertise: Must be highly mobile, well-versed with the geography of the local city, and fluent in the local language. Willingness to travel frequently within the designated territory is essential.