Manager/Senior Manager/Associate Director - Social

WPP Media; Chennai District; Hybrid; INR 1,800,000 - 3,600,000; Full time

Benefits offered by this job

Life insurance

Wellness programs

Paid time off

Mental Health Awareness Days

Partner discounts

Job summary

WPP Media in Chennai offers a hybrid role in Global Operations Centre for senior social professionals. Lead paid social campaigns, mentor teams, and coordinate with regional hubs across the US, Europe, Asia, MEA, and AUNZ. Strong planning, execution, and reporting skills are essential.

The role requires 4–6 years of paid social experience and 8+ years in digital media execution, with hands-on campaign setup and cross-functional collaboration.

Qualifications

• 4–6 years in paid social
• 6–8 years in paid social
• 8+ years in digital media execution

Responsibilities

• Strategy & Planning: Create paid social plans based on client briefs.
• Execution & Optimization: Set up campaigns, create ads, optimize performance.
• Reporting & Decks: Build reports and insights for stakeholders.
• Regional alignment: Coordinate with cross-functional teams and hubs.

Skills

Paid social

Team leadership

Campaign optimization

Cross-functional

Analytics

Education

Degree in any stream

Tools

Sprinklr

SocialFlow

Smartly

4C

Scibids

HubSpot

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Job Overview: Social (GOC)

Company: WPP Media — Global Operations Centre (GOC)

Location / Model: Hybrid (:4 days/week in office)

• Level & Leadership Progression Matrix

Metric / Requirement

Manager – Social

Senior Manager – Social

Associate Director – Social

Experience Needed

• 4–6 years in paid social
• 6–8 years in paid social
• 8+ years in digital media execution

Team Leadership

• Initial team management & mentorship
• Team management & project oversight
• 2–5 direct & 50–70 indirect reports

Operational Scope

• Execution, optimization, and media planning for multi-client accounts
• Campaign strategy, reporting decks, and cross-functional coordination
• Multi-location activation, centralized service delivery, hiring & capacity planning

Core Responsibilities (All Levels)

• Strategy & Planning:Create paid social media plans and campaign strategies based on client briefs.
• Execution & Optimization:Hands-on campaign setup, ad creation, and performance optimization across major social channels.
• Reporting & Client Decks:Build performance reports, review decks, and deliver insights to regional/client stakeholders.
• Regional & Cross-Functional Alignment:Coordinate with cross-functional teams and regional hubs (U.S., Europe, Asia, MEA, AUNZ).
• Quality & Best Practices:Enforce platform best practices, consistency, and high-quality work delivery at scale.
• Essential Platforms & Technical Stack
• Core Platforms:Meta (Facebook/Instagram), LinkedIn, Snapchat, Twitter/X, Pinterest (familiarity with TikTok & Reddit is a plus for AD level).
• Management & Automation Tools:Sprinklr, SocialFlow, Smartly, 4C, Scibids, HubSpot.
• Analytics & Reporting Tools:MS Excel, Google Sheets, Google Studio, Dataroma, and web analytics platforms.
• Key Soft Skills & Requirements
• Degree (Graduation or Post-Graduation) in any stream.
• Experience delivering services from a centralized location/hub to global regional teams.
• Strong multi-tasking skills, solution-oriented mindset, and excellent verbal/written communication.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

Benefits

• Access to internal learning platforms, certifications, and training sessions
• Life insurance and comprehensive wellness programs
• Significant paid time off & dedicated Employee Mental Health Awareness Days
• Preferential partner discounts and more

Equal Opportunity & Hybrid Working

• Diversity & Inclusion:Research shows that candidates from underrepresented backgrounds often don’t apply for roles if they don’t meet all the criteria. At WPP Media, we strongly encourage you to apply if you’re interested—we'd love to know how you can positively impact our team! As an Equal Opportunities Employer, race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, or disability status have no bearing on our hiring decisions.
• Hybrid Work Model:We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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