Manager Marketing - Opera & Osteozen

Dr. Reddy's Laboratories; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Joining & relocation support

Medical coverage for you and family

Learning & development opportunities

Maternity & Paternity benefits

Job summary

Dr. Reddy’s Laboratories invites an experienced Marketing Manager to oversee the decision-making process for new products, including conceptualization, prioritization, and successful market launches.

You will drive pre-launch strategies and brand plans, while fostering strong relationships with key customers and guiding subordinates in product planning within regulatory constraints and market capabilities. Responsibilities include portfolio gap analysis, prioritization with vertical heads, and

Qualifications

• MBA along with a graduate degree in Science stream.
• 10-12 years of experience in Indian Pharmaceutical Industry with product management and launching at least one new product.

Responsibilities

• Identify gaps in the product portfolio and propose marketing ideas based on unmet needs.
• Perform risk-benefit analysis with medico-marketing team and prioritise new products with vertical head.
• Review go-to-market strategies, validate launch plans and oversee successful product launches.
• Plan and budget sales targets for existing products; drive growth in market share for therapeutic areas.
• Formulate brand strategy and monitor execution to strengthen market presence.
• Engage with KOLs and customers to refine strategies and sustain relationships.
• Lead strategic activities to enhance brand presence and roadmap, coordinating with agencies.
• Develop and mentor the marketing team to ensure high performance.

Skills

Marketing management

Product strategy

Brand management

Budgeting

Education

MBA + Science degree

Tools

Excel

CRM software

Power BI

Job description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

Job Summary

We are looking for experienced Marketing Manger for overseeing the decision-making process for new products, including conceptualization, prioritization, and successful market launches. Ensuring the review and implementation of pre-launch strategies and brand plans, while fostering strong relationships with key customers. Leading strategic initiatives and providing guidance to subordinates for effective product planning and execution, within the constraints of regulatory frameworks and market capabilities, to achieve continuous growth in market share and product portfolio expansion annually.

Roles & Responsibilities

• You will be responsible for identifying gaps in the product portfolio, analysing international trends, and proposing new product ideas based on unmet needs. Deliberating with the cross-functional team regarding the profitability of new products, and making final decisions on new product ideas from a marketing perspective.
• You will be responsible for conducting risk versus benefit analysis, discussing the merits and demerits of new product ideas with the medico-marketing team, and finalizing the prioritization of new products in consultation with the vertical head to ensure the implementation and launch of the most promising products.
• You will be responsible for reviewing go-to-market strategies, validating launch plans, and overseeing the successful implementation of strategies, as well as ensuring the effective launch of new products.
• You will be responsible for sales planning & budgeting of existing products by setting growth goals for subordinate marketing teams, deciding overall targets for the therapeutic area, and monitoring market potential to ensure consistent growth in market share.
• You will be responsible for Brand Strategy formulating of existing products by implementing brand strategies, monitoring their execution, identifying gaps, and suggesting corrective actions to strengthen brand positioning and market presence.
• You will be responsible for making decisions on initiatives to maintain customer relationships, reviewing non-product-based programs, and refining strategies based on customer feedback, especially from Key Opinion Leaders (KOLs).
• You will be responsible for initiating strategic activities to enhance brand presence, designing the future roadmap, and implementing initiatives through agencies after thorough evaluation and regular interaction with the strategy team.
• You will be responsible for leading and developing a team by conducting goal setting, performance appraisals, and providing mentorship, training, and development opportunities to ensure a high-performing and cohesive team environment.

Qualifications

Education Qualification

MBA along with a graduate degree in Science stream

Minimum work experience

10-12 years of experience in Indian Pharmaceutical Industry and experience in Product Management, launching at least one new product.

Skills & attributes

Technical Skills

• In-depth understanding of Indian Pharmaceutical Industry,
• Understanding of diseases, therapy and relevant therapeutic areas
• Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control for the product portfolio.
• Functional understanding of chronic market
• Scientific Knowledge of Product
• Ability to analyse market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies

Behavioural Skills

• Proactive and visionary mind-set
• Strong networking skills
• Effective people management abilitiesAdaptability and change management skills
• Strategic orientation and decision-making capabilities
• Creative and ability to draw insights

Additional Information

About the Department

Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered

• At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
• The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/