Manager - Market Research

Mahindra And Mahindra Ltd.; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Mahindra Passenger Vehicles is seeking an experienced Insights leader to translate consumer behavior into strategic inputs for product, marketing, and CX. You will drive both qualitative and quantitative studies across the automotive category and synthesize findings for cross-functional teams.

The role emphasizes advanced analytics, segmentation, and AI-powered insights to inform brand strategy and customer experiences within a dynamic market.

Qualifications

• MBA with post-MBA experience in consumer insights.
• Strong quantitative research background with qualitative experience.
• Experience or passion in the automotive sector is a plus and marketing exposure is beneficial.

Responsibilities

• Lead qualitative and quantitative research to uncover consumer motivations and needs in automotive.
• Translate consumer data into insights that inform product, marketing, and customer experience.
• Design research frameworks including U&A, segmentation, brand tracking, customer journeys, and product clinics.
• Manage external research agencies and ensure high-quality research design, fieldwork, and analysis.
• Present insights to cross-functional stakeholders including marketing, product, and leadership teams.
• Track consumer sentiment, competitive perception, and category trends.
• Drive new age research techniques and leverage AI to design agile ways to drive customer insights.

Skills

Quantitative research

Qualitative research

Predictive modeling

Education

MBA

Job description

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To generate actionable consumer and market insights that inform product strategy, brand positioning, and customer experience for Mahindra Passenger Vehicles. The role translates consumer behavior, perceptions, and unmet needs into strategic inputs that enable data-driven decision making across marketing, product, and business teams.

Key Responsibilities:

• Lead qualitative and quantitative research to uncover consumer motivations, barriers, and emerging needs across the automotive category.
• Translate consumer data into clear insights that inform product development, communication, and customer experience.
• Research Design & Execution
  • Design research frameworks including U&A, segmentation, brand tracking, customer journey studies, and product clinics.
  • Manage external research agencies and ensure high quality research design, fieldwork, and analysis.
• Insight Communication & Stakeholder Influence
  • Convert research findings into compelling insight stories and strategic recommendations.
  • Present insights to cross-functional stakeholders including marketing, product, and leadership teams.
• Track consumer sentiment, competitive perception, and category trends (ICE, EV, hybrid).
• Synthesize insights from multiple sources such as research studies, social listening, and auto forums.
• Drive new age research techniques and leverage AI to design agile ways to drive customer insights.

Preferred Industries

Education Qualification

MBA

General Experience

• 5+ years post-MBA experience in consumer insights, with exposure to both agency / client-side roles.
• Strong quantitative research background with qualitative experience. Proven experience in applying research tools and techniques for advanced analytics, including predictive modeling, segmentation, and automation of insight generation.
• Experience or passion in the automotive sector is a plus. Experience in marketing roles is an advantage.