Manager - Growth & Expansion (YBP)

Yulu

Bengaluru

On-site

INR 1,500,000 - 2,300,000

Full time

40 hours ago
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Job summary

Yulu, India's leading shared electric mobility company, is seeking a high-ownership professional for its YBP expansion team in Bangalore. You will own end-to-end city launch—from market research and partner outreach to GTM and go-live.

This role requires hustle, structured thinking, and strong Excel skills, with travel across India as needed. You will collaborate with Ops, EV, Tech, Finance, Marketing, and L&D to build new city partnerships and drive performance.

Qualifications

  • 2–5 years of experience in startups, operations, sales, business development or growth roles.
  • Strong ownership mindset with a bias for action and a data-driven approach.
  • Comfortable with telecalling, partner conversations, field visits, and travel across India.

Responsibilities

  • New City Acquisition & Launch: manage pipelines, evaluate partners, drive conversion, coordinate cross-functional readiness, and support go-live timelines.
  • Data Discipline & Structured Execution: maintain trackers, prepare weekly summaries, and generate insights for decisions.
  • Brand Standards & Compliance: ensure visual identity and customer experience across partner cities, and monitor branding execution.

Skills

Telecalling
Partner engagement
Data analysis
Communication

Tools

MS Excel
CRM tools

Job description

Yulu is India’s largest shared electric mobility-as-a-service company. Yulu’s mission is to reduce traffic congestion and air pollution by running smart, shared, and small-sized electric vehicles. A mission-driven & seasoned founding team leads Yulu, having won several prestigious awards for its impact and innovation. Yulu is currently enabling daily commuters for short-distance movements and helping gig workers deliver goods for the last mile with its eco-friendly rides at pocket-friendly prices, thereby reducing its carbon footprint.

Yulu is excited to welcome people with high integrity, commitment, the ability to collaborate and take ownership, high curiosity, and an appetite for taking intelligent risks. If our mission brings a spark into your eyes and if you’d like to join a passionate team that’s committed to transforming how people commute, work, and explore their cities, come, join the #Unstoppable Yulu tribe!

Stay updated on the latest news from Yulu at https://www.yulu.bike/newsroom and our website, https://www.yulu.bike/.

Role Summary

YBP is Yulu’s franchise-led expansion model focused on scaling electric mobility across Tier 2 and Tier 3 cities in India. Through strong local entrepreneurs, we are building sustainable, profitable EV businesses city by city - with operational excellence, demand generation, and disciplined execution at the core. Learn more: https://www.yulu.bike/partners

The YBP team is looking for a high-ownership, early-career professional who thrives in execution heavy environments. This role sits at the intersection of new city acquisition, partner growth, and on-ground problem-solving. You will drive end-to-end partner conversion (from market research and market sizing to telecalling and go-to-market (GTM) launch).

This is not a desk-only role. It requires hustle, structure, analytical thinking, and comfort working directly with partners across India.

Key Responsibilities
New City Acquisition & Launch (0 → Go-Live)
  • Manage inbound and outbound prospect pipelines, including market research, campaign performance monitoring, telecalling, partner qualification, and follow-ups.
  • Evaluate potential partners for investment readiness, operational capability, and long-term alignment
  • Drive conversion from the first discussion to a signed agreement
  • Coordinate cross-functional readiness across Ops, EV, Tech, Finance, Marketing, and L&D
  • Support end-to-end launch execution and go-live timelines
Data Discipline & Structured Execution
  • Maintain structured trackers for leads, conversions, DAU, and churn
  • Prepare weekly performance summaries
  • Use data to drive decisions and actionable insights
  • Ensure monthly both mobility and delivery competitive landscape benchmarking Build strong documentation habits for scalability
Brand Standards & Compliance
  • Ensure brand standards, marketing collateral, and on-ground branding across partner cities are consistent with Yulu guidelines
  • Audit partner cities periodically to ensure adherence to visual identity, communication standards, and customer experience benchmarks. Success Metrics (KRAs) [including but not limited to]
  • Number of new cities converted and launched per quarter
  • Lead-to-launch conversion ratio
  • DAU growth % across assigned cities
  • Churn reduction %
  • Partner retention and satisfaction level
Who Are We Looking For?
  • 2-5 years of experience in startups, operations, sales, business development, growth roles
  • Strong ownership mindset with a bias for action
  • Comfortable with telecalling, partner conversations, and field visits
  • Highly structured with numbers; a strong working knowledge of MS Excel is mandatory
  • Ability to operate in ambiguity and solve problems independently
  • Comfortable working with partners in Tier 2 and Tier 3 cities
  • Excellent communication and persuasion skills
  • Willingness to travel as required
  • Bonus: Prior experience in mobility, franchise, EV, or hyperlocal operations Bonus: AI-first mindset and comfort using productivity tools
We Assure You
  • A fast-paced, high-learning environment with direct exposure to expansion strategy and city-level business building
  • Opportunity to build markets from scratch and see tangible impact
  • Close collaboration with cross-functional leadership teams
  • The freedom to propose ideas and execute them at scale

Location: Bangalore (with travel across India as per business needs)

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