Manager - E Commerce, Accessories

Mahindra And Mahindra Ltd.; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Mahindra And Mahindra Ltd. seeks a seasoned D2C e-commerce leader to drive the Accessories business online. You will own the platform, product catalog, pricing, and promotions, while optimizing digital marketing performance and customer experience.

You will manage Shopify/Magento or similar platforms, develop traffic and conversion strategies, and partner with marketing, product, supply chain, and tech teams to deliver growth and revenue targets. Mumbai-based role.

Qualifications

• Bachelor's or MBA in relevant field with marketing/digital focus.
• Experience in leading e-commerce/D2C initiatives and driving online sales.

Responsibilities

• Lead and drive performance of the Accessories e-commerce platform (D2C).
• Develop strategies to increase website traffic, conversions, and repeat purchases.
• Plan and optimize digital marketing campaigns across SEO, SEM, social media, email, and paid media.
• Oversee online product listings, pricing, promotions, and merchandising to maximize sales.
• Monitor customer journeys and implement UX improvements for online conversion.
• Analyze e-commerce KPIs, campaigns, and user behavior to identify growth opportunities.
• Coordinate with marketing, product, supply chain, customer support, and tech teams for smooth operations.
• Drive A/B testing, personalization, and performance optimization initiatives.
• Manage relationships with external agencies and platform vendors.
• Ensure accurate reporting of business performance and recommend actions to hit revenue targets.

Skills

E-commerce Platforms

Digital Marketing

D2C Business Management

Conversion Rate Optimization

SEO/SEM

Data Analysis

Campaign Management

Customer Journey Management

Education

Bachelor's degree in Marketing, Business Administration, E-Commerce, Digital Marketing, or related field

MBA preferred

Tools

Shopify

Magento

Job description

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To lead and grow the Accessories business Direct-to-Consumer (D2C) e-commerce business by driving online sales, enhancing customer experience, optimizing digital marketing performance, and ensuring effective management of the e-commerce platform, product catalog, pricing, and promotions.

Key Responsibilities

• Manage and drive the performance of the Accessories’ business e-commerce platform (D2C).
• Develop and execute strategies to increase website traffic, conversion rates, customer acquisition, and repeat purchases.
• Plan and optimize digital marketing campaigns across SEO, SEM, social media, email marketing, and paid media channels.
• Oversee online product listings, content management, pricing, promotions, and merchandising to maximize sales.
• Monitor customer journeys and implement improvements to enhance user experience and online conversion.
• Analyze e-commerce KPIs, campaign effectiveness, customer behavior, and sales performance to identify growth opportunities.
• Coordinate with internal teams such as marketing, product, supply chain, customer support, and technology for seamless platform operations.
• Drive A/B testing, personalization, and performance optimization initiatives.
• Manage relationships with external agencies, technology partners, and platform vendors.
• Ensure accurate reporting of business performance and recommend corrective actions to achieve revenue targets.

Key Performance Indicators (KPIs)

• Online Revenue Growth
• Website Traffic Growth
• Conversion Rate
• Customer Acquisition Cost (CAC)
• Repeat Purchase Rate
• Average Order Value (AOV)
• Return on Ad Spend (ROAS)
• Customer Retention Metrics

Experience

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, E-Commerce, Digital Marketing, or related field.
• MBA preferred.

  Experience

  • 5-7 years of relevant experience in e-commerce, D2C business management, or digital commerce roles.
  • Experience managing Shopify, Magento, or similar e-commerce platforms.
  • Proven track record of driving online sales growth and digital marketing initiatives.

Industry Preferred

Qualifications

General Requirements

Key Skills

• E-commerce Platforms (Shopify, Magento, or equivalent)
• Digital Marketing & Performance Marketing
• D2C Business Management
• Conversion Rate Optimization (CRO)
• SEO/SEM
• Data Analysis & Reporting
• Campaign Management
• Customer Journey Management

Our commitment to Diversity, Equity, and Inclusion

How We Work (Culture)

At Mahindra, we put our customers first and build products that help them Rise. We take ownership, move with speed, and collaborate deeply to solve real problems with simplicity and conviction. We value diverse perspectives, data-driven decisions, and a bias for action. Above all, we hold ourselves to high standards to create SUVs that are bold, reliable, and meaningful — reflecting Mahindra’s commitment to innovation, authenticity, and progress.

Why Join Us

You will be at the heart of creating iconic SUVs and accessories that resonate with millions of customers. Your decisions will shape India’s automotive landscape and define Mahindra’s product leadership journey.

Our Commitment to Diversity, Equity & Inclusion

We believe diversity fuels innovation and strive to create a workplace where everyone feels valued and included. Mahindra is an Equal Opportunity Employer, welcoming applicants from all backgrounds and ensuring fair consideration regardless of personal characteristics protected by law. We encourage diverse talent to apply and are committed to providing an accessible, inclusive experience for all candidates.