Manager - Digital Marketing Analytics

Roche Holding AG; Chennai; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Roche India – Roche Services & Solutions sucht einen Manager - Digital Marketing Analytics in Hyderabad oder Chennai. Sie leiten ein Analytics-Team, fungieren als thought partner und treiben datengetriebene Entscheidungen voran.

Der ideale Kandidat verfügt über 8–12 Jahre Erfahrung im Digital Marketing Analytics, Kenntnisse in Adobe Analytics/Adobe CJA und Führungsverantwortung. Globale Zusammenarbeit und datengetriebene Strategien stehen im Fokus.

Qualifications

• 8–12 Jahre Erfahrung in Digital Marketing Analytics, MarTech oder Beratung mit Führungsverantwortung
• Mindestens 5 Jahre praktische Erfahrung in Digital Marketing Tech/Analytics, idealerweise im Life Sciences/Sektor Gesundheit
• Kenntnisse in Adobe Analytics und/oder Adobe CJA; Adobe Experience Cloud Umfeld bekannt
• Erfahrung mit Attributionsmodellen, Website-Performance, A/B-Testing und Reporting-Tools
• Vertraut mit SEO/SEM, Social Media und E-Mail-Marketing

Responsibilities

• Beratung von Stakeholdern auf Roche-Firmennetzwerk-Ebene und Leitung von Discovery-Gesprächen
• Wertschöpfung durch Analytics-Kommunikation und Aufbau starker Partnerschaften
• Übersetzung komplexer Analytics-Konzepte in geschäftsrelevante Sprache
• Überwachung der Qualität von Analytics-Lieferungen und Web-Performance-Reports
• Leitung und Mentoring von Analytics-Teams über mehrere Funktionsbereiche
• Förderung einer Kultur von Insight-Generierung, Experimentieren und strategischen Empfehlungen
• Entwicklung von Leistungskennzahlen und Tools aligned with business objectives
• Led wichtige Initiativen zur Weiterentwicklung des GATE-Teams
• Zusammenarbeit mit Partnern zur Messung von Auswirkungen der Technologie

Skills

Digital Analytics

Martech

Adobe Analytics

Google Analytics

Leadership

Stakeholder mgmt

AB Testing

Life sciences

Team mentoring

Education

Bachelor/Master in CS/Engineering/Marketing/Business

Tools

Omnibug

Adobe Launch

Adobe Cloud Debugger

Google Tag Manager

Job description

Bei Roche kannst du ganz du selbst sein und wirst für deine einzigen Qualitäten geschätzt. Unsere Kultur fördert persönlichen Ausdruck, offenen Dialog und echte Verbindungen. Hier wirst du für das, was du bist, wertgeschätzt, akzeptiert und respektiert. Dies schafft ein Umfeld, in dem du sowohl persönlich als auch beruflich wachsen kannst. Gemeinsam wollen wir Krankheiten vorbeugen, stoppen und heilen und sicherstellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und in Zukunft. Werde Teil von Roche, wo jede Stimme zählt.

Die Position

Manager - Digital Marketing Analytics

Roche India – Roche Services & Solutions

Hyderabad or Chennai

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.

That’s what makes us Roche.

Roche has established the Global Analytics and Technology Center of Excellence (GATE) at Chennai to drive analytics & technology-driven solutions by partnering with Roche affiliates across the globe.

The Opportunity

The Manager - Digital Marketing Analytics will lead and provide strategic direction to a team of analytics professionals, serving as a thought partner to stakeholders across Roche affiliates and global teams. This role goes beyond managing workstreams and reviewing dashboards. It requires someone who can bring a perspective shaped by deep experience in digital marketing and the technologies that power it. The ideal candidate will be a collaborative partner who can articulate the value of our analytics capabilities and build strong relationships with new and existing partners across the Roche network.

All Roche employees are expected to actively contribute to cross-functional collaboration and adhere to all applicable laws, regulations, policies, and procedures governing our business.

As a Manager - Digital Marketing Analytics, you will:

• Serve as a trusted advisor and thought partner to stakeholders across Roche affiliates and global teams, leading discovery conversations to uncover unmet analytics needs and proactively proposing solutions

• Collaborate with new and existing partners to articulate the value of our analytics capabilities, helping expand the scope and reach of our function through strong partnerships

• Translate complex analytics concepts into business language that resonates with non-technical stakeholders and leadership

• Analyze and derive actionable insights from digital marketing channels, leveraging tools such as Adobe Analytics, Adobe CJA, Google Analytics, email platforms, and other martech tools

• Oversee the quality and strategic relevance of analytics deliverables including tagging audits, subject line analyses, web performance reporting, HCP targeting, and campaign analytics.

• Collaborate with affiliates, offering strategic insights on leveraging analytics effectively in campaign strategies and enhancing digital readiness through data-driven approaches.

• Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency and business outcomes.

• Champion measurement frameworks, attribution approaches, and testing methodologies (A/B testing, multivariate testing) that elevate the rigor of our analytics practice.

• Spearhead technology and innovation initiatives within the Digital Marketing Analytics function, identifying emerging tools, techniques, and data sources that can enhance our service offerings.

• Lead and mentor analytics professionals across multiple functional areas, fostering cross-pollination of knowledge and best practices.

• Build a culture of intellectual curiosity, encouraging the team to move beyond reporting and into insight generation, experimentation, and strategic recommendation

• Partner with business partners to define key metrics and outcomes for technology aligned with business objectives

• Develop capability presentations and case studies that demonstrate the impact of our work to strengthen partnerships across the network

• Lead important initiatives for the growth and development of the GATE team

Who you are

• You hold a Bachelor's or Master's Degree in a relevant field (Computer Science, Engineering, Marketing, Business, or related disciplines) and 8 to 12 years of experience in digital marketing analytics, martech, or consulting, with progressive leadership responsibility

• Minimum 5 years of hands‑on experience in digital marketing technology and analytics, with exposure to life sciences or healthcare being a strong advantage

• Demonstrated expertise with Adobe Analytics and/or Adobe CJA; familiarity with the broader Adobe Experience Cloud ecosystem

• Proficient in attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and various reporting tools

• Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing

• Proficiency in tools such as Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Tag Manager

• Experience managing or leading analytics teams (3+ direct reports or equivalent)

• Proven ability to engage with senior stakeholders, present insights persuasively, and influence decisions. A track record of being a trusted advisor, not just a report generator

• Comfortable leading collaborative conversations and building partnerships with new teams and stakeholders

• Knowledge of regulatory and compliance considerations relevant to pharmaceutical/life sciences digital marketing

• Demonstrated coaching and mentoring skills, providing timely and actionable feedback to the team

• Strong analytical and problem-solving abilities

• Effective team player with the ability to meet deadlines and manage multiple analytics projects concurrently

Wer wir sind

Eine gesündere Zukunft treibt uns zur Innovation an. Mehr als 100.000 Mitarbeiter weltweit arbeiten gemeinsam daran, wissenschaftliche Fortschritte zu erzielen und sicherzustellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und für zukünftige Generationen. Durch unser Engagement werden über 26 Millionen Menschen mit unseren Medikamenten behandelt und mehr als 30 Milliarden Tests mit unseren Diagnostik-Produkten durchgeführt. Wir ermutigen uns gegenseitig, neue Möglichkeiten zu erkunden, Kreativität zu fördern und hohe Ziele zu setzen, um lebensverändernde Gesundheitslösungen zu liefern.

Gemeinsam können wir eine gesündere Zukunft gestalten.

Roche ist ein Arbeitgeber, der die Chancengleichheit fördert.