Manager - Digital Marketing (6-10 yrs)

TCY Learning Solutions (P) Ltd.; Ludhiana; On-site; INR 6,75,000 - 9,00,000; Full time

Job summary

A leading education solutions provider in Ludhiana is seeking a Digital Marketing Manager to plan and execute comprehensive digital marketing strategies. The role involves managing campaigns across SEO, email, and social media, analyzing performance metrics, and collaborating with teams to enhance online presence. Candidates must possess a relevant degree and experience in digital marketing, coupled with creativity and analytical skills.

Qualifications

• Proven working experience in digital marketing.
• Experience leading and managing SEO/SEM, marketing database, email, social media campaigns.
• Solid knowledge of website analytics tools.

Responsibilities

• Plan and execute all digital marketing campaigns.
• Measure and report performance against goals.
• Collaborate with internal teams for landing page optimization.

Skills

SEO/SEM

Digital marketing campaigns

Social media management

Website analytics tools

Creative audience engagement

Education

BS/MS degree in marketing or related field

Tools

Google Analytics

Adwords

Job description

Position: Digital Marketing Manager

Location: Ludhiana

Duties

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Maintaining & managing Social Media Calendar
• Measuring and reporting on the performance of all digital marketing campaigns

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Collaborate with agencies and other vendor partners

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc.)
• Experience in setting up and optimizing Google Adwords campaigns

Past Experience

• Account management experience with a fast-paced digital marketing agency