Manager - Digital Buying & Merchandising

adidas; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

adidas is seeking a Manager - Digital Buying & Merchandising to own the buying, merchandising and commercial performance of the Digital business across Own E-commerce and key partner platforms.

You will drive profitable growth through the right assortment, channel strategy, inventory and in-season trading, coordinating with Brand, Sales, Finance and Digital teams to ensure readiness and strong launch execution.

Qualifications

• 6–8 years of experience in digital buying, merchandising, e-commerce, category management or commercial roles.
• Experience across fashion, sports, footwear, apparel, retail or e-commerce preferred.
• Strong understanding of digital consumer, assortment planning, OTB and in-season trading.
• Strong analytical, commercial and stakeholder management skills.
• Experience managing e-commerce platforms/partners and cross-functional teams.
• Strong influencing and negotiation capabilities with proficiency in Excel and business analytics.

Responsibilities

• Own the buying, merchandising and commercial performance of the Digital business across Own E-commerce and partner platforms including Flipkart, Myntra, Ajio and Amazon.
• Drive profitable growth through the right assortment, digital channel strategy, inventory and in-season trading.
• Develop seasonal business plans across sales, margin, OTB, inventory and channel targets.
• Lead digital assortment and range planning across Own E-commerce and partner platforms.
• Define the right product, category, price-point and option mix by platform based on consumer and channel dynamics.
• Drive platform-specific range and launch strategies while maintaining alignment with overall brand and channel architecture.
• Own weekly/monthly digital business performance across sales, margin, sell-through, inventory and availability.
• Analyse performance by platform, category, product and price point and identify growth opportunities.
• Drive replenishment, reallocation, markdown and cancellation decisions based on business performance.
• Optimise digital assortment and inventory across Own E-commerce and partner platforms.
• Monitor platform trends, consumer behaviour, competition and promotional activity to drive trading actions.
• Build strong relationships with key digital partners and drive joint business priorities.
• Ensure strong execution of digital launches, product availability, pricing and promotional plans.

Skills

Digital buying

Merchandising

E-commerce

Category management

Analytical skills

Stakeholder management

Tools

Excel

Job description

Manager - Digital Buying & Merchandising

Manager – Buying & Merchandising (Digital)

Function: Buying & Merchandising

Business: Digital

Channels: Own E-commerce (.com and app) + Partner Commerce (Flipkart, Myntra, Ajio and Amazon)

Role Purpose

Own the buying, merchandising and commercial performance of the Digital business across Own E-commerce and key partner platforms including Flipkart, Myntra, Ajio and Amazon. Drive profitable growth through the right assortment, digital channel strategy, inventory and in-season trading.

Pre-Season Responsibilities

• Develop seasonal business plans across sales, margin, OTB, inventory and channel targets.
• Lead digital assortment and range planning across Own E-commerce and partner platforms.
• Define the right product, category, price-point and option mix by platform based on consumer and channel dynamics.
• Drive seasonal sell-in, OTB and range discussions with digital partners.
• Identify digital assortment gaps, whitespace and opportunities across categories and price points.
• Partner with Brand, Sales, Finance, Supply Chain, CTC/Creation and Digital teams to ensure seasonal readiness.
• Drive platform-specific range and launch strategies while maintaining alignment with overall brand and channel architecture.

In-Season Responsibilities

• Own weekly/monthly digital business performance across sales, margin, sell-through, inventory and availability.
• Analyse performance by platform, category, product and price point and identify growth opportunities.
• Drive replenishment, reallocation, markdown and cancellation decisions based on business performance.
• Optimise digital assortment and inventory across Own E-commerce and partner platforms.
• Monitor platform trends, consumer behaviour, competition and promotional activity to drive trading actions.
• Work with partners to maximise visibility, launches, campaigns and commercial opportunities within agreed brand guardrails.
• Ensure strong execution of digital launches, product availability, pricing and promotional plans.
• Build strong relationships with key digital partners and drive joint business priorities.

Experience & Skills

• 6–8 years of experience in digital buying, merchandising, e-commerce, category management or commercial roles.
• Experience across fashion, sports, footwear, apparel, retail or e-commerce preferred.
• Strong understanding of digital consumer, assortment planning, OTB and in-season trading.
• Strong analytical, commercial and stakeholder management skills.
• Experience managing e-commerce platforms/partners and cross-functional teams.
• Strong influencing and negotiation capabilities with proficiency in Excel and business analytics.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

Culture Starts With People, It Starts With You

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.