Manager - DAU Growth

Meesho; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Meesho is building an inspirational content feed inside its app, empowering millions of users to discover trends and personal inspiration through fashion, home, and beauty categories. The Senior Manager will own content supply and algorithmic ranking to surface relevant visuals and localized content.

The role emphasizes cross-functional leadership, user engagement growth, and driving content-to-commerce conversion across India, with a focus on 0-to-1 strategy and scalable business models.

Qualifications

• 3–5 years of experience in product-led growth, content ecosystem management, or digital discovery platforms.
• Experience leading trend-based, visual-first platforms or content-to-commerce startups is highly preferred.
• Strong analytical aptitude and a proven track record of solving complex discovery and ranking problems.
• Fast-paced environment with execution bias and multitasking ability.
• Passion for "Problem First Solving" (PFS) and scalable 0-to-1 business models.

Responsibilities

• Own long-term (3Y) and mid-term (6M) strategic planning for the content feed charter, with a 10x mindset.
• Figure out and scale supply of high-quality, trend-based visual content; establish partnerships with creators or content syndicates.
• Collaborate with Data Science and Product teams to build and refine ranking systems for personal preferences.
• Deeply understand user cohorts across India to personalize feeds, boosting DAU and retention.
• Bridge Content Creators, Category Marketing, Product, Data Science, and Seller Experience to drive purchases.

Skills

Content ecosystem management

Product-led growth

Digital discovery platforms

Cross-functional leadership

Problem solving

Execution bias

Mindset: PFS

Data-driven decision making

Education

Bachelor’s or Master’s degree

Job description

About The Team

Meesho is the most downloaded e-commerce app in India. As part of the core Business and Product-Experience team, we are taking a massive leap from a purely transactional e-commerce platform to a destination for visual discovery and personal inspiration.

We are building an inspiration feed inside the Meesho app, focused on look-based, trend-based, and highly personalized inspiration across major lifestyle categories like Fashion, Home, and Beauty. Our team holds the end-to-end responsibility to figure out the supply of engaging content, establish content partnerships, and solve complex discovery and ranking problems to scale daily active users (DAU). We focus on personal growth, high-impact innovation, and thinking 10x.

About The Role

As a Senior Manager for the Content Commerce team, you will be the driving force behind how millions of users organically discover trends and find personal inspiration on Meesho. This is a 0-to-1 charter where you will solve the dual challenge of Content Supply and Algorithmic Ranking/Discovery.

You will own user engagement, DAU growth, and content-to-commerce conversion metrics by ensuring our feed surfaces highly relevant, visually stunning, and localized content.

What You Will Do

• 0-to-1 Strategy & Vision: Own the long-term (3Y) and mid-term (6M) strategic planning for the content feed charter, operating with a \"Think 10x\" mindset.
• Content Supply & Partnerships: Figure out and scale the supply of high-quality, trend-based visual content. Establish partnerships with creators, influencers, or content syndicates to seed the platform.
• Discovery & Ranking Optimization: Collaborate heavily with Data Science and Product teams to build and refine ranking systems that surface the right looks and trends based on individual user preferences.
• Cohort-Based Engagement: Deeply understand different user cohorts across India to curate and personalize feeds, driving higher daily active usage (DAU) and long-term retention.
• Cross-Functional Leadership: Act as the bridge between Content Creators, Category Marketing, Product, Data Science, and Seller Experience teams to seamlessly turn inspiration into purchasing behavior.

What You Will Need

Experience: Bachelor’s or Master’s degree with 3-5 years of experience in product-led growth, content ecosystem management, or digital discovery platforms.

Target Background: Prior experience working or leading trend-based, visual-first platforms or similar content-to-commerce startups is highly preferred.

Problem-Solving & Grit: Strong analytical aptitude and a proven track record of solving complex, ambiguous discovery and ranking problems.

Execution Bias: A true hustler with a strong bias for speed and execution, capable of multitasking and tactical delivery in a fast-paced environment.

Mindset: Passion for \"Problem First Solving\" (PFS) and the ability to build 0-to-1 scalable business models.

About Us

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.

Our Mission

Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.

We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners.

Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem.

Culture and Total Rewards

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.

Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or \"Mantras\", are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles.

We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.

To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience.

At Meesho, we are committed to creating an inclusive and accessible workplace where every individual can thrive. In compliance with the Rights of Persons with Disabilities Act, 2016, we uphold the following principles:

• Equal Opportunity: We ensure that employment opportunities are never denied on the grounds of disability if the candidate is otherwise competent to perform the job.
• Accessible Workplace: Our facilities are designed to fully accessible, with amenities and assistive devices provided to support differently abled individuals in their work.
• Inclusive Hiring Process: We adopt a transparent and non-discriminatory selection process, including providing application forms in alternate formats and offering reasonable accommodations during interviews upon request.
• Career Growth: We provide adequate training post-recruitment and pre-promotion, with training materials available in accessible formats to enable equal career progression.
• Support & Confidentiality: A dedicated liaison officer/committee addresses concerns and grievances, while maintaining strict confidentiality of disability-related information.
• Awareness & Inclusion: We conduct awareness programs to promote a culture of inclusivity across the organization.

Meesho welcomes applicants and employees of all abilities and is dedicated to fostering an environment where differently abled persons can achieve their full potential.

Know more about Meesho here : https://www.meesho.io/