Manager, Commercial Excellence

Pfizer; India; On-site; INR 1,500,000 - 2,700,000; Full time

Job summary

Pfizer India is seeking a Commercial Business Manager to drive GTM effectiveness for Pediatric and Adult Vaccines portfolios. The role partners with Sales, Marketing, and cross-functional teams to translate insights into action, optimize field force deployment, and enable data-driven decision-making and growth.

The position spans GTM insights, analytics, team partnering, operations enablement, and compliance, leveraging AI, dashboards, and omnichannel analytics to improve coverage, productivity,

Qualifications

• Graduate in Sciences/Pharmacy or relevant discipline; MBA or equivalent is advantageous.
• Experience in Pharma/Healthcare industry with exposure to commercial analytics, SFE or consulting preferred.
• Strong analytical and problem-solving mindset with ability to derive insights from complex data.

Responsibilities

• Drive GTM insights & analytics to shape strategy and improve in-market execution.
• Partner with Sales & Marketing to optimize field resources and GTM plans; influence leadership with data-backed recommendations.
• Coordinate commercial operations across distribution, supply chain, and finance to ensure seamless execution.
• Develop dashboards and omnichannel analytics to enhance HCP experience and marketing effectiveness.
• Leverage AI-led analytics and digital platforms to accelerate insight generation and support governance and compliance.

Skills

Analytical thinking

Education

Graduate in Sciences/Pharmacy

Job description

Role Summary

The Commercial Business Manager plays a pivotal role in driving commercial excellence and Go-To-Market (GTM) effectiveness across Pediatric and Adult Vaccines portfolios. The role partners closely with Sales, Marketing, and cross-functional teams to translate insights into action, optimize field force deployment, and enable data-driven decision-making, productivity, and business growth.

Key Responsibility Areas

1. GTM Insights & Analytics

Drive advanced analytics to shape GTM strategy and improve in-market execution.

• Generate actionable insights across:
• HCP segmentation and prioritization
• Field force (FF) productivity and effectiveness
• Specialty focus and call planning
• Geographic coverage optimization
• Develop insights on government and key account business, including productivity, effort allocation, and opportunity mapping
• Build predictive and forward-looking analytics to enhance business planning and forecasting accuracy
• Deliver monthly dashboards and performance narratives to enable leadership decision‑making
• Leverage AI and advanced analytics tools to accelerate insight generation and visualization

2. Commercial Team Partnering & Influence

Act as a strategic partner to commercial teams to drive optimal execution and outcomes.

• Partner with Sales & Marketing to optimize deployment of field resources and GTM strategies
• Influence sales leadership (DHMs, RHMs, NSM) through data‑backed recommendations on productivity and operational effectiveness
• Translate GTM insights into clear, actionable interventions for field teams
• Enable alignment across Sales, Marketing, Medical, and Institutional teams to maximize impact
• Support institutional and corporate business growth through collaboration with key account teams

3. Business Operations & Market Enablement

Ensure efficient and scalable commercial operations with a focus on outcomes rather than processes.

• Drive end‑to‑end coordination of commercial operations, ensuring seamless execution across distribution, supply chain, and finance
• Strengthen distributor partnerships and channel effectiveness, including stock availability, loyalty initiatives, and customer experience
• Enable market intelligence systems to capture field insights and competitive intelligence, translating them into strategic actions
• Enhance sales campaign effectiveness by evaluating outcomes and recommending improvements in planning, coverage, and execution
• Support availability and supply alignment through close coordination with CFA, supply chain, and finance teams

4. Advanced Analytics & Performance Management

Enable superior business performance through integrated and insight‑led analytics.

• Build and manage business performance dashboards spanning sales, coverage, call effectiveness, and engagement metrics
• Drive sales force effectiveness (SFE) metrics including call averages, reach, and productivity indicators
• Develop omnichannel analytics to enhance HCP experience and marketing effectiveness
• Analyze secondary market data to generate customized, decision‑oriented insights
• Continuously refine analytics frameworks to move from reporting to insight generation and foresight

5. Technology & Digital Enablement

Leverage technology and AI to enhance speed, quality, and impact of commercial insights.

• Drive adoption and optimization of digital platforms (iTrack, iDrive, Channel Pay, etc.)
• Identify and implement technology solutions to improve data accessibility and decision‑making
• Embed AI‑led analytics and dashboarding to accelerate insight generation and business responsiveness
• Champion digital innovation to enable next‑gen commercial excellence capabilities

6. Compliance & Governance

Ensure all commercial activities adhere to Pfizer's governance and regulatory standards.

• Oversee compliance for commercial initiatives in alignment with Pfizer policies, Legal, Finance, and Compliance requirements
• Manage processes related to:
• MAPP approvals and HCP engagements
• Use of approved promotional materials
• Distributor agreements and governance
• Incentive and project compliance
• Ensure strict adherence to ethical, regulatory, and corporate governance standards

7. Stakeholder Management

Build strong partnerships across internal and external ecosystems to drive business outcomes.

• Collaborate with internal stakeholders including:
• Sales Leadership, Marketing, Medical, Finance, Supply Chain, and Compliance
• Engage external stakeholders such as:
• Distributors, healthcare institutions, and key accounts
• Act as a key integrator across functions, driving alignment and execution excellence

Qualifications & Experience

• Graduate in Sciences/Pharmacy or relevant discipline; MBA or equivalent is advantageous
• Experience in Pharma/Healthcare industry with exposure to commercial analytics, SFE or consulting preferred

Critical Skills & Capabilities

• Strong analytical and problem-solving mindset with ability to derive insights from complex