Manager- Brand Marketing

Navi; Bengaluru; On-site; INR 1,500,000 - 1,900,000; Full time

Job summary

Navi’s Marketing team drives user acquisition and retention by building a differentiated brand presence and running data-driven campaigns across digital, social, partnerships and content. This role blends creative storytelling with data-driven strategy to grow brand visibility and engagement for Navi’s products.

You will own end-to-end campaigns, lead GTM planning with cross-functional teams, shape the brand voice, and guide agencies to deliver high-quality campaigns.

Qualifications

• MBA from a reputed institute with 6+ years of Brand Marketing experience in a consumer-tech or D2C brand.
• Proven storytelling, positioning, and audience segmentation skills.
• Track record in managing both ATL and BTL brand campaigns.
• Self-motivated, results-oriented with strong project management and trend awareness.

Responsibilities

• Plan and execute end-to-end marketing campaigns for all Navi's products
• Lead GTM planning and execution for campaigns in partnership with Product, Growth, Business, and Media teams.
• Come up with creative campaign ideas and take them from brief to execution across digital, social, influencer, partnerships, and content.
• Own campaign planning, stakeholder management, timelines, and execution to ensure seamless delivery.
• Lead the content vertical across all customer touchpoints, including Push Notifications, WhatsApp, RCS, in-app messaging, performance marketing, and other owned channels.
• Define and maintain the brand's tone of voice, provide creative direction, and ensure consistency across all communications.
• Brief and manage creative, content, influencer, and production agencies to deliver high-quality campaigns.

Skills

Brand Marketing

Storytelling

Audience Segmentation

Campaign Planning

Stakeholder Management

Content Strategy

Brand Voice & Creative Direction

ATL/BTL Campaigns

Education

MBA

Job description

The Marketing team at Navi drives user acquisition and retention by building a strong, differentiated brand presence and running data-driven campaigns. Working closely with business, product, and analytics teams, the team focuses on expanding the customer base and driving revenue growth. Beyond performance marketing and targeted messaging, the team creates impactful brand campaigns, builds strategic partnerships, and leverages social media to connect with audiences. At the heart of their work is powerful storytelling that simplifies finance, inspires trust, and fosters long-term customer loyalty.

About the Role

This role is a dynamic opportunity to grow the brand’s awareness and consideration. It combines creative storytelling with data-driven strategy to enhance brand visibility and engagement. The role plays a key part in shaping the brand’s identity and connecting meaningfully with audiences.

What We Expect From You

• Plan and execute end-to-end marketing campaigns for all Navi's products
• Lead GTM planning and execution for campaigns in partnership with Product, Growth, Business, and Media teams.
• Come up with creative campaign ideas and take them from brief to execution across digital, social, influencer, partnerships, and content.
• Own campaign planning, stakeholder management, timelines, and execution to ensure seamless delivery.
• Lead the content vertical across all customer touchpoints, including Push Notifications, WhatsApp, RCS, in-app messaging, performance marketing, and other owned channels.
• Define and maintain the brand's tone of voice, provide creative direction, and ensure consistency across all communications.
• Brief and manage creative, content, influencer, and production agencies to deliver high-quality campaigns.

Must Haves

• MBA from a reputed institute with 6+ years of Brand Marketing experience in a consumer-tech or D2C brand.
• A strong grasp of storytelling, positioning, and audience segmentation.
• Proven track record of managing both ATL and BTL brand campaigns.
• Self-motivated and results-oriented with a proactive approach to problem-solving, project management, and staying ahead of industry trends.

Inside Navi

We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we’re building tech-first solutions that work at scale, with a strong customer-first approach.

Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India’s fastest-growing financial services organisations. But we’re just getting started!

Our Culture

At Navi, we’re a place where ambition meets opportunity and ideas turn into impact quickly. We empower people with high ownership from the start, encouraging them to solve meaningful problems and build with excellence. Teams here work in an environment that values speed, collaboration and craftsmanship, while celebrating learning, growth and shared wins along the way. Whether you’re shaping the future of fintech products or driving innovation behind the scenes, life at Navi means being part of a high-energy, talent-driven workplace where your contributions truly make a difference.

We’re guided by our own operating system - The Navi OS - a set of principles that shape how we work and win together. You can explore them at navi.com/our-values to see what drives us every day.