Manager - Brand Activation

ITC Limited; Arishinakunte; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading company in marketing services is seeking a mid-senior level professional to drive consumer engagement programs. The role involves implementing activation initiatives, ensuring adherence to standardized processes, and building partnerships with agencies. Ideal candidates should have influencing skills, budget monitoring experience, and a proactive attitude. This is a full-time position based in Karnataka, India.

Qualifications

• Knowledge of brand objectives and consumer activation roles.
• Understanding of research methodologies to evaluate programs.
• Familiarity with materials, costs, and timelines for fabrication.

Responsibilities

• Drive superior one-to-one consumer engagement programs.
• Implement activation programs in line with brand guidelines.
• Build a network of high-quality agencies.

Skills

Ability to understand and develop standardized & measurable processes

Influencing skills

Budget monitoring

Negotiation with agencies & vendors

Job description

About Us

To drive superior one-to-one consumer engagement programs across the portfolio of food brands, which, while delivering scale and extendability:

• Bring alive the brand experience for the consumer by ensuring the design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost, and superior to the competition.

Key Objectives

• Quality of implementation of consumer programs
• No. of programs implemented for each brand cutting across various touchpoints (eg : Home including resident welfare associations, IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca ’ s)
• Delight the consumer at every touchpoint
• Implement and strictly monitor evaluation metrics and checklists that ensure requisite quality of people & materials for various kinds of programs
• Collection of consumer databases
• Cascading standardized training modules for brand promoters and conducting quality checks on the ground to check adherence to the same
• Build a network of high quality agencies
• Participate in conducting pitches to onboard agencies by activation type
• Ensure adherence to standardized costs by activation type
• Regular reviews based on execution quality measured through set performance criteria for the agency
• Implement quality and audit systems
• Audit implementation quality
• Daily/weekly/monthly reports on programs that enable timely and actionable feedback to all stakeholders
• Cost per contact to be benchmarked to the best in the industry
• Continuously drive down cost per contact through both efficient and effective means
• Working effectively with all partners to drive buzz, scale, and smooth implementation.

Requirements

Knowledge

• Brand objectives and role of consumer activation for each brand.
• Research methodology and techniques to evaluate activation programs.
• Best practices - Do's & Don'ts of different engagement points.
• Materials, costs, and times for fabrication of various elements involved.

Skills

• Ability to understand and develop standardized & measurable processes on training, audits, information flow, and evaluation
• Influencing skills to ensure process adherence by both internal and external stakeholders
• Budget monitoring
• Negotiation with agencies & vendors.

Attitude

• Complete ownership of the one-to-one consumer engagement touchpoint.
• Personal demonstration and presence in the programs to obtain "unfiltered" feedback.
• Ability to respond quickly to opportunities.
• "Nothing is impossible" approach.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Marketing Services