Mamaearth Looking for Mamaearth – Manager – Business Analyst at Gurugram, Haryana,[...]

Mamaearth; Gurugram District; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

An innovative firm is seeking a data-driven analyst to support strategic business objectives through insightful reports and analyses. In this role, you will design comprehensive performance metrics, conduct in-depth analyses of marketing campaigns, and identify key business issues. Your strong analytical thinking will enable you to connect data insights with business implications, driving informed decision-making across various revenue streams. Join a dynamic team where your contributions will shape the future of the business and enhance its performance in a rapidly evolving market. If you are passionate about data and its impact on business, this opportunity is perfect for you.

Qualifications

• Strong analytical skills with the ability to connect data and insights.
• Experience in measuring and tracking marketing campaigns.

Responsibilities

• Build user-friendly reports and analyses linked to business objectives.
• Measure and track marketing campaigns, analyzing ROI and suggesting changes.

Skills

Analytical Thinking

Data Analysis

Business Performance Metrics

Marketing Campaign Analysis

Demand Forecasting

Report Formulation

Job description

Roles And Responsibilities Include

• Building efficient, user-friendly reports and analysis that link to strategic business objectives.
• Designing and building comprehensive business performance metrics and identifying key issues on a timely basis across all revenue pillars (D2C, Marketplace, Influencer Marketing) as well as critical functions (operations, supply chain, logistics, warehousing).
• Measuring and tracking all marketing campaigns, analyzing the ROI, and suggesting changes.
• Conducting analysis for the assigned business problems by collecting data from all internal and external sources and performing analysis to get answers to business questions.
• Playing a key role in interpreting data, formulating reports, and other day-to-day tasks demonstrating thought leadership.
• Identifying predictors and causes of business-related problems and implementing approaches related to demand forecasting and future prediction, marketing mix models, and basket analysis.
• Strong analytical thinking with proven ability to connect data & insights from category consumptions, brand drivers, macro & micro trends, and future forces of consumer change and deliver clear implications for the business.