Business
Financial Services
Unit
Aditya Birla Capital Ltd
Function
Sales
Reports to
Territory Head
Date Updated
24th April 2026
Job Purpose
The job exists to plan area sales and business growth with the Territory Head (Sales), achieving set targets through the team while complying with sales processes and guidelines. The role works with Risk, Operations and Sales Governance teams to ensure portfolio health, supports business profitability by addressing underperformance, adopting process improvements, capitalising on channel optimisation opportunities, handling exceptions, and driving cross‑selling across ABFL and ABFSG products/solutions as per regional plans and client requirements.
Key Result Areas
- Branch Sales Planning & Management
Devises branch sales plans and team approaches; tracks industry developments; oversees end‑to‑end branch operations; reports on metrics; manages daily operations; compiles MIS reports.
- Customer Acquisition / Engagement
Identifies local growth opportunities; leads new customer acquisition; supports team in complex cases; communicates sales targets; monitors complaint tracker; deploys solutions; serves as escalation point.
- Operational Effectiveness
Drives adoption of efficient processes across sourcing, approval, servicing and collections; manages distribution across channels; seeks process efficiencies; implements best practices.
- Cross‑Selling across ABFSG products
Executes cross‑selling strategy; trains and guides team; aligns activities with the strategy.
- Team and Internal Stakeholder Management
Guides and develops team members; arranges training; coordinates with internal stakeholders for cross‑functional alignment.
- Portfolio & Risk Management
Works with Risk, Operations and Sales Governance to ensure risk controls; reviews credit approval and loan processes; monitors portfolio quality; drives collections and PDD closures.
Key Challenges
- Deliver operational plan in assigned coverage area under competitive pressures.
- Grow business while maintaining profitability against market‑linked product pricing and processing fee levels.
- Originate market share in assigned area through strong local networks and cross‑sell opportunities.
- Continuously upgrade team skills and stay abreast of market trends and consumer preferences.
- Ensure high loan conversion, sanction and utilisation rates with a broad sourcing funnel.
- Maintain credit quality and minimise NPAs through effective portfolio selection and pre‑screening.
- Drive compliant sales operations amid sales pressures and market cycles.
Education & Experience
Graduate level with 6–8 years of total sales experience in the Banking/NBFC space, including at least 3–4 years in micro/affordable loan sales.
Enabling Skill Sets
Business and commercial acumen, team management, communication, execution, product‑market understanding, and operations integration & controlling skills.