Location Manager - Retail Secured - Barnala

Aditya Birla Insulators; Barnala; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Aditya Birla Insulators is seeking a Branch Sales Planning Manager to lead branch sales planning, end-to-end operations, and data-driven performance management across the local team.

You will drive market insight, channel management, and customer acquisition initiatives, coordinate with territorial heads, and ensure efficient operations, risk-aware processes and strong MIS reporting.

Qualifications

• Experience in branch sales planning and target execution.
• Strong understanding of market trends and local competition.
• Proven ability to drive customer acquisition and manage sales teams.
• Experience with MIS reporting and data-driven decision making.

Responsibilities

• Develop branch sales plan with cluster leadership and cascade to branch teams.
• Track market developments and competitive offerings locally.
• Oversee branch operations including sourcing, governance, productivity, and channel management.
• Provide MIS reports on disbursements, profitability, NPAs, and expansion.
• Drive customer acquisition and engagement initiatives and ensure customer satisfaction.
• Lead cross-functional coordination with risk, operations, and sales governance to ensure compliance.
• Mentor and manage team, drive high-performance sales culture.

Skills

Sales planning

Team leadership

Market analysis

Customer acquisition

MIS reporting

Operations management

Tools

MS Excel

CRM software

Job description

Job Purpose

Job Purpose Description

Branch Sales Planning Management

• Work with Cluster Sales Head ABCL NBFC on devising the branch sales plan and team approach for achieving targets, considering productenvironmental factors, competitive forces and local trends, and cascade the same to the branch team(s)
• Track industry and market developments, scanning the local market and competitive offerings on a periodic basis
• Oversee end to end branch operations and performance, covering all aspects such as sourcing, effectiveness, goverce, productivity, channel management, etc.
• Track report on sales operations and productivity metrics, and work towards building a highperformance sales culture
• Manage daytoday branch operations and administration
• Provide data for, compile and review periodic MIS reports for disbursements, profitability, NPAs, market expansion, etc. and communicate to Territory Head (Sales) ABFL as well as to team members

Customer Acquisition/ Engagement

• Identify local business growth opportunities, drive expansion and new customer acquisition initiatives to create a book of targeted size
• Work closely with team members, handholding critical/ complex transactions to ensure favorable closure with customer satisfaction
• Communicate sales targets and provide team members clarity on business goals, role expectations, product characteristics and USPs to enhance effectiveness of sales efforts
• Track cases in the complaint tracker/ escalations received, liaising with relevant stakeholders as required to drive satisfactory closure
• Deploy efforts/ initiatives in consultation with Territory Head (Sales) ABFL, arising from customer satisfaction survey and resulting NPS (Net Promoter Score), targeting identified focus areas
• Propose and deploy approved solutions and schemes to drive sales and enhance profitability, ensuring dual focus on sales expansion and cost optimization
• Serve as a point of escalation and manage customer complaints/ grievances effectively, intervening especially for key relationships

Operational Effectiveness

• To drive adoption of efficient business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
• Manage local distribution across channels, interfacing with senior/ critical partners/ stakeholders as required for smooth operations
• Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Goverce) and efficient operations
• Drive high performance by reinforcing focus on business and sales growth objectives, effective client engagement, monitoring sales operations and productivity metrics, and providing support and guidance as required
• Drive the implementation of improved processes and best practices in order to enhance operational effectiveness, productivity and overall business impact

CrossSelling across ABFSG products

• Drive activities and initiatives in the team as per CrossSelling strategy agreed with Territory Head (Sales) ABFL
• Drive alignment to the adopted CrossSelling strategy by supporting team members with requisite communications, training, guidance, etc. as required

Team and Internal Stakeholder Management

• Guide and develop team members for enhanced customer acquisition and engagement efforts, helping them achieve superior performance standards and handholding where required
• Nominate teams for relevant technical and behavioral trainings/ seminars and work on self development initiatives
• Proactively liaise with internal stakeholders for smooth crossfunctional coordination and alignment towards achievement of business objectives.

Portfolio Risk Management

• Work with the Risk, Operations and Sales Goverce teams to ensure adherence to risk management and control mechanisms
• Support risk and review process through the credit approval process and by reviewing the loan sanctioning, disbursement process and documentation to ensure controlled operations
• Review ficial risk via analysis of city/ branch operations MIS and Data Analytics reports
• Drive compliant Sales Operations and sound risk management via partnership with Risk, Operations and Sales Goverce teams, and necessary communication and guidance; drive timely PDD closures and collections
• As part of Relationship Maintece with institutional customers, review reports on client accounts, business performance, etc. and liaise with Risk while guiding team on delinquency cases
• Train and guide the team for alignment with adopted early alert strategies to reduce NPA risks and losses
• Ensure systematic MIS on NPAs and credit trends, providing inputs on possible risks that could impact portfolio quality