Lifecycle Marketing Operations Specialist, Templates

Zillow Group Inc.; India; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Zillow Group India hosts the Lifecycle Marketing Operations team delivering email, SMS, push, and in-app messaging at scale within MarTech platforms. We design, launch, and optimize campaigns with a focus on audience health, reporting, and operational rigor to ensure high-quality delivery and measurable impact.

The Senior Lifecycle Campaign Operations Specialist will define execution standards, lead cross-channel launches, build modular templates, and mentor teammates, collaborating with

Qualifications

• 5+ years in marketing operations or campaign execution.
• Hands-on experience with enterprise marketing automation platforms (Braze, HubSpot, Salesforce Marketing Cloud, Iterable).
• Experience building and launching complex lifecycle campaigns.
• Experience building dynamic content and personalization logic within enterprise marketing automation platforms (Liquid, Jinja, conditional content blocks).
• Strong HTML/CSS skills for email templates.

Responsibilities

• Lead execution of complex, cross-channel campaign launches.
• Build and evolve modular template systems, execution frameworks, and QA automation standards to improve scalability and reliability.
• Design reusable, component-based template architectures that reduce build time and enable dynamic personalization at scale.
• Serve as the primary escalation point for execution quality issues and launch risk mitigation.
• Partner with Marketing Technology and Engineering to implement new execution capabilities.
• Drive automation initiatives that reduce manual configuration and increase deployment predictability.
• Identify systemic process gaps and lead initiatives that improve scalability, efficiency, and launch predictability.
• Drive initiatives that reduce campaign build time through standardized templates and modular frameworks.
• Mentor junior team members and elevate execution standards across the team.

Skills

Marketing operations

Campaign execution

Cross-channel campaigns

HTML/CSS for emails

Template systems

QA governance

Stakeholder influence

Tools

Braze

HubSpot

Salesforce Marketing Cloud

Iterable

Job description

About the team

Lifecycle Marketing Operations powers Zillow's owned channels, including email, SMS, push, and in-app messaging, through scalable systems and hands-on campaign execution. We build, launch, and optimize campaigns within our MarTech platforms, partnering closely with Marketing Strategy, Data Science, Product, and Engineering to translate business objectives into data-driven solutions. Our team ensures efficient, high-quality delivery while maintaining strong standards for audience health, reporting, and operational rigor. As stewards of our owned channels, we safeguard inbox placement and sender reputation, continuously improve execution frameworks, and introduce new capabilities that enable marketing to scale with consistency and measurable impact. Zillow Group is a strategic, mission-driven organization focused on delivering exceptional experiences and measurable outcomes. Our work spans cross-functional partnership, scalable programs and operational excellence in support of Zillow's mission. We bring deep experience working across diverse teams in a dynamic, high-growth environment, balancing strategic thinking with hands-on execution to drive meaningful business impact.

About the role

We are seeking a Senior Lifecycle Campaign Operations Specialist to define and evolve execution standards across Zillow's owned channels. This role serves as a subject matter expert in template systems, QA governance, and launch protocols, driving scalable operational excellence. You will lead complex campaign launches, establish best practices, and ensure predictable, high-quality execution across channels.

• Lead execution of complex, cross-channel campaign launches.
• Build and evolve modular template systems, execution frameworks, and QA automation standards to improve scalability and reliability.
• Design reusable, component-based template architectures that reduce build time and enable dynamic personalization at scale.
• Serve as the primary escalation point for execution quality issues and launch risk mitigation.
• Partner with Marketing Technology and Engineering to implement new execution capabilities.
• Drive automation initiatives that reduce manual configuration and increase deployment predictability.
• Identify systemic process gaps and lead initiatives that improve scalability, efficiency, and launch predictability.
• Drive initiatives that reduce campaign build time through standardized templates and modular frameworks.
• Mentor junior team members and elevate execution standards across the team.

This role has been categorized as an Office position. "Office" employees regularly work at the Zillow India office for approximately 80 to 100 percent of their time each month. Employees must live within a reasonable commuting distance of the office. Zillow has not defined a reasonable distance, and expects employees will use judgment in determining this for themselves and understand the implications re: time commitment and cost of daily commute.

In addition to a competitive base pay, employees in this role are eligible for incentive compensation subject to applicable laws and relevant Zillow policies. Actual amounts will vary depending on experience, performance and location.

Who you are

Experienced marketing operations leader with deep hands-on expertise executing and optimizing campaigns within enterprise marketing automation and CDP platforms such as HubSpot, Hightouch, Braze, SparkPost, or comparable tools.

Strong systems thinker who understands how templates, QA standards, and governance frameworks scale across platforms and channels.

Comfortable defining and evolving execution standards across marketing automation and CDP ecosystems.

Analytical and proactive in identifying systemic gaps and driving operational improvements.

Confident advising stakeholders on feasibility, risk, and scalable execution approaches within complex MarTech environments.

Trusted cross-functional partner who can influence execution strategy while balancing speed and quality.

Mentor and resource for junior team members, elevating execution excellence across the team.

• 5+ years in marketing operations or campaign execution.
• Hands-on experience with enterprise marketing automation platforms (Braze, HubSpot, Salesforce Marketing Cloud, Iterable, etc.).
• Experience building and launching complex lifecycle campaigns.
• Experience building dynamic content and personalization logic within enterprise marketing automation platforms (Liquid, Jinja, conditional content blocks).
• Strong HTML/CSS skills for email templates.
• Experience troubleshooting rendering and dynamic content issues.
• Experience establishing QA processes or execution standards.
• Experience managing campaign launches within a defined approval and QA workflow.
• Experience partnering with Product, Engineering, or Marketing Technology teams.
• Strongly Preferred Template architecture experience.
• Modular email systems.
• Automation experience.
• Process improvement mindset.

Get to know us

At Zillow, we're reimagining how people move - through the real estate market and through their careers. As the most-visited real estate platform in the U.S., Zillow helps millions of customers navigate buying, selling, financing, and renting with greater ease and confidence. Our teams in India play a critical role in building and scaling the technology, products, and operations that power this experience. Whether you're working in tech, operations, or shared services, you'll collaborate with global partners to solve meaningful problems and help more people make home a reality. Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow. No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career - forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, maternity status, HIV status, or veteran status. Reasonable accommodations will be provided to candidates with disabilities, in accordance with applicable policies.