Lifecycle Marketing Operations Specialist, Audience

Zillow Group Inc.; Bengaluru; On-site; INR 4,200,000 - 7,000,000; Full time

Benefits offered by this job

Incentive compensation

Office in India

Collaborative culture

Job summary

Zillow Group Inc. is seeking a Senior Lifecycle Marketing Operations Specialist, Audiences, to lead audience strategy across owned channels.

You will own segmentation, personalization, and journey orchestration, translating priorities into scalable lifecycle frameworks and data-driven audience models. Collaborate with Engineering and Data Science to improve activation capabilities, establish governance, and mentor teammates.

Qualifications

• Experience with CDP and marketing automation platforms.
• Strong segmentation and personalization capabilities.
• Ability to design scalable lifecycle architectures.
• Analytical mindset with data-driven decision making.
• Strong cross-functional collaboration skills.
• 5+ years in lifecycle marketing, audience strategy, or ops.
• SQL experience preferred.
• Experience designing audiences for personalized experiences.

Responsibilities

• Lead lifecycle audience strategy across Zillow’s owned channels.
• Define scalable lifecycle frameworks to drive engagement and conversions.
• Own high-impact lifecycle initiatives and audience architecture.
• Collaborate with Data Science and Engineering to improve data models.
• Evolve activation frameworks for speed, flexibility, and scalability.
• Governance for audience health, suppression logic, and segmentation accuracy.
• Mentor junior team members on lifecycle best practices.

Skills

Segmentation

Personalization

Journey orchestration

Audience modeling

Data-driven decision making

SQL (preferred)

Cross-functional partner

Lifecycle marketing operations

Tools

HubSpot

Hightouch

Braze

Job description

About the team

Lifecycle Marketing Operations powers Zillow’s owned channels, including email, SMS, push, and in-app messaging, through scalable systems and hands‑on campaign execution.

We design and activate lifecycle journeys and campaigns within our MarTech platforms, partnering closely with Marketing Strategy, Data Science, Product, and Engineering to translate business objectives into data‑driven solutions.

Our team ensures efficient, high‑quality delivery while maintaining strong standards for audience health, reporting, and operational rigor.

As stewards of our owned channels, we safeguard inbox placement and sender reputation, continuously improve execution frameworks, and introduce new capabilities that enable marketing to scale with consistency and measurable impact.

Zillow Group is a strategic, mission‑driven organization focused on delivering exceptional experiences and measurable outcomes.

Our work spans cross‑functional partnership, scalable programs and operational excellence in support of Zillow’s mission.

We bring deep experience working across diverse teams in a dynamic, high‑growth environment, balancing strategic thinking with hands‑on execution to drive meaningful business impact.

We are seeking an experienced professional to support our workforce expansion in India.

About the role

We are seeking a Senior Lifecycle Marketing Operations Specialist, Audiences, to lead lifecycle journey audience strategy across Zillow’s owned channels.

This role serves as a subject matter expert in segmentation, personalization, and journey orchestration, helping define scalable lifecycle frameworks that drive engagement and conversion.

You will own high‑impact lifecycle initiatives, translate strategic priorities into data‑driven audience architecture, and influence how customer data is leveraged across the marketing ecosystem.

Design and evolve lifecycle and audience activation frameworks that improve speed, flexibility, and scalability.

Partner with Data Science and Engineering to improve audience data models and activation capabilities.

Serve as the activation subject matter expert in cross‑functional conversations with Engineering, Product, and Platform teams to evolve audience infrastructure and improve activation scalability.

Analyze performance trends and proactively recommend lifecycle optimizations.

Design and execute experiments to measure lift and validate segmentation and targeting strategies.

Establish governance standards for audience health, suppression logic, and segmentation accuracy.

Mentor junior team members on lifecycle best practices and audiences.

This role has been categorized as an Office position. “Office” employees regularly work at the Zillow India office for approximately 80 to 100 percent of their time each month.

Employees must live within a reasonable commuting distance of the office. Zillow has not defined a reasonable distance, and expects employees will use judgment in determining this for themselves and understand the implications re: time commitment and cost of daily commute.

In addition to a competitive base pay, employees in this role are eligible for incentive compensation subject to applicable laws and relevant Zillow policies. Actual amounts will vary depending on experience, performance and location.

Who you are

Experienced lifecycle marketing operations strategist with deep hands‑on expertise in CDP and marketing automation platforms.

Strong understanding of data flows, audience modeling, and personalization frameworks.

Strategic thinker who can translate business goals into scalable lifecycle architecture.

Analytical and comfortable driving optimization through data.

Influential cross‑functional partner.

5+ years of experience in lifecycle marketing, audience strategy, or marketing operations.

Deep experience with CDP and data activation platforms; HubSpot, Hightouch, Braze, or similar tools preferred.

Proven experience designing and optimizing audiences for personalized experiences.

Strong understanding of customer data modeling and segmentation frameworks.

SQL is strongly preferred.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most‑visited real‑estate platform in the U.S., Zillow helps millions of customers navigate buying, selling, financing, and renting with greater ease and confidence.

Our teams in India play a critical role in building and scaling the technology, products, and operations that power this experience. Whether you’re working in tech, operations, or shared services, you’ll collaborate with global partners to solve meaningful problems and help more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the U.S.

Zillow was named one of FORTUNE100 Best Companies to Work For® in2025, and included on the PEOPLE Companies That Care®2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, maternity status, HIV status, or veteran status.

Reasonable accommodations will be provided to candidates with disabilities, in accordance with applicable policies.

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Flexibility

At Zillow, flexibility isn’t a perk - it’s how we work. Cloud HQ is our distributed work model, built on trust, clear systems, and the belief that you can do great work from wherever you are. It’s not about where you work. It’s about moving forward - together.