Lifecycle CRM Specialist – Email Acquisition

Uplers; Dehradun; On-site; AUD 30,000; Full time

Job summary

A leading company is seeking a Lifecycle CRM Specialist to enhance email acquisition strategies. The role involves executing multi-channel campaigns, optimizing customer journeys, and leveraging tools like Braze and SQL. Ideal candidates should possess robust experience in email marketing, alongside strong analytical skills and creativity. This is a full-time position with a remote work option aligned with Australian business hours.

Qualifications

• 5+ years of hands-on email acquisition and lifecycle marketing experience.
• Expert user of Braze and journey automation.
• Strong HTML/CSS skills for email QA and template refinement.

Responsibilities

• Build and execute acquisition-focused, multi-channel campaigns across email, SMS, push, and in-app.
• Automate and optimize journeys in Braze using Canvas and Liquid.
• Monitor campaign results and report insights using Tableau and SQL.

Skills

Email

HTML / CSS

SQL

Tableau

Insurance

Tools

Braze

Liquid

Job description

Lifecycle CRM Specialist – Email Acquisition

Join to apply for the Lifecycle CRM Specialist – Email Acquisition role at Uplers

Lifecycle CRM Specialist – Email Acquisition

3 days ago Be among the first 25 applicants

Join to apply for the Lifecycle CRM Specialist – Email Acquisition role at Uplers

This range is provided by Uplers. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$30,000.00/yr - A$30,000.00/yr

Experience: 5.00 + years

Salary: AUD 30000.00 / year (based on experience)

Expected Notice Period: 15 Days

Shift: (GMT+10:00) Australia/Brisbane (AEST)

Opportunity Type: Remote

Placement Type: Full Time Indefinite Contract(40 hrs a week/160 hrs a month)

(*Note: This is a requirement for one of Uplers' client - Compare Club)

What do you need for this opportunity?

Must have skills required:

insurance, Email, HTML / CSS, SQL, Tableau

Compare Club is Looking for:

Job Title Lifecycle CRM Specialist – Email Acquisition

Department Marketing

Reports To Lifecycle CRM Manager

Location Remote (aligned to Australian business hours)

Position Summary

Compare Club is looking for a high-performing Lifecycle CRM Specialist with strong

expertise in email acquisition marketing to join our marketing team. This is a tactical,

hands-on role focused on planning and executing multi-channel campaigns (email, SMS,

push, in-app) that drive new customer acquisition and maximise database value.

You’ll own campaign execution, optimise journey performance, and lead strategic

segmentation initiatives using tools like Braze, Liquid, HTML, SQL, Tableau, and Figma. You

must have a strong grasp of email deliverability, be detail-oriented with QA, and bring a

commercial mindset to lifecycle execution.

We’re seeking someone who thrives on automating behavioural journeys, is highly

organised with impeccable campaign calendar ownership, and can activate and monetise

the database across multiple products and member needs.

Responsibilities

• Build and execute acquisition-focused, multi-channel campaigns across email, SMS,
  
  
  

push, and in-app

Automate and optimise journeys in Braze using Canvas, Liquid logic, and

segmentation filters

• Present and maintain a forward-looking campaign calendar (minimum 4 weeks of
  
  
  

content and cadence)

• Activate dormant records and improve addressability using behaviour- and
  
  
  

need-based segmentation

• Implement A/B and multivariate testing; document learnings and apply optimisation
• Monitor campaign results and report insights using Tableau and SQL
• Ensure strong email deliverability through list hygiene, IP/domain management, and
  
  
  

compliance with SPF, DKIM, DMARC

• Manage sunset policies and suppression strategies to improve engagement metrics
• Collaborate with design and content teams to deliver high-quality, personalised
  
  
  

creative

About You

• 5+ years of hands-on email acquisition and lifecycle marketing experience
• Expert user of Braze, including journey automation, Liquid, and Canvas
• Proven track record in building behavioural acquisition journeys and nurturing new
  
  
  

leads

• Confident managing campaign calendars with strong attention to scheduling and
  
  
  

planning

• Strong HTML/CSS skills for email QA and template refinement
• Proficient in Tableau, SQL, and performance reporting
• Excellent understanding of ESP rules, spam filter logic, and deliverability optimisation
• Commercially driven and proactive in activating dormant or under-utilised data
  
  
  

segments

• Creativity and having a crack is at the core of what we do. You will have to
  
  
  

include/implement a test and learn methodology into your strategy,

• Comfortable working independently, with overlap to AEST hours
• Excellent communication and collaboration skills for working with cross-functional
  
  
  

teams.

• Able to work across both strategy & execution
• Strong analytical skills, including managing data, developing insights and
  
  
  

communicating results

• Stakeholder management: you will work with diverse stakeholders, including
  
  
  

seniority and objectives management.

• Time management: you will need to be able to manage your time and priorities
• Organised and Methodical - Ability to prioritise effectively: You will have subject
  
  
  

matter responsibility for campaign execution across several of our businesses.

• Effective communicator: We work better as a team. You will regularly give and receive
  
  
  

feedback from your manager and peers.

• Self-motivated, positive attitude. Collaborative, curious, and unafraid to share insights
  
  
  

that push the team towards continuous improvement.

• Aptitude to learn new tools and software quickly
  
  
  

How to apply for this opportunity?

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
  
  
  

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Technology, Information and Internet

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