Lenskart - Senior Manager/Manager - Influencer Marketing

卡瑩獨; New Delhi; On-site; INR 6,00,000 - 12,00,000; Full time

Job summary

An innovative eyewear brand is seeking a dynamic Influencer Marketing Executive to lead influencer campaigns across multiple platforms. This role involves collaborating with content and brand teams to build a community of advocates, optimize campaign strategies based on performance metrics, and stay ahead of influencer trends. Join a forward-thinking company that values talent diversity and aims to disrupt the eyewear industry while expanding its global footprint.

Qualifications

• 3+ years of experience in influencer marketing, ideally in D2C/lifestyle brands.
• Strong communication and negotiation skills are essential.

Responsibilities

• Identify and manage relationships with influencers on various platforms.
• Plan and execute influencer campaigns aligned with brand objectives.

Skills

Influencer Marketing

Communication Skills

Negotiation Skills

Data Analysis

Tools

Performance Tracking Tools

Job description

Sr Manager/Manager - Influencer Marketing

Role Overview:

Were looking for a dynamic Influencer Marketing Executive to lead and scale our influencer campaigns across platforms. Youll work closely with content, brand, and growth teams to build a strong community of brand advocates and drive engagement and conversions.

Key Responsibilities:

- Identify, onboard, and manage relationships with influencers across Instagram, YouTube, and emerging platforms

- Plan and execute influencer campaigns aligned with brand objectives

- Track performance metrics, analyze ROI, and optimize campaign strategies

- Collaborate with creative and social teams to ensure brand consistency

- Stay on top of influencer trends, platforms, and cultural moments

Requirements:

- Min 3 years of influencer marketing experience, preferably in D2C/lifestyle brands

- Strong communication, negotiation, and coordination skills

- Data-driven mindset with knowledge of performance tracking tools

- Passion for fashion, eyewear, and creator culture

We started with the aim to disrupt eyewear every step of the way and today, we stand as Indias Biggest Eyewear Brand and now, have a global footprint across South East Asia, Middle East and Japan.

We constantly raise the bar on our consumer experience and keep talent diversity and density at the center to help us achieve the unexpected.

#Join the Revolution at Lenskart today!