Learning Routes - Pay Per Click Specialist

Learning Routes; Gurugram District; On-site; INR 3,00,000 - 7,00,000; Full time

Job summary

An established industry player in education consulting is on the lookout for a talented PPC Specialist to enhance their online advertising efforts. This role demands a strategic thinker who can manage and optimize pay-per-click campaigns across platforms like Google Ads and Bing Ads. The ideal candidate will possess a mix of analytical skills and creativity, ensuring that every campaign not only meets but exceeds marketing objectives. If you're passionate about digital marketing and ready to make a significant impact, this is the perfect opportunity to showcase your skills in a dynamic environment.

Qualifications

• Proven track record in driving successful PPC campaigns.
• Experience in analyzing performance metrics and implementing strategies.

Responsibilities

• Develop and manage PPC campaigns across various platforms.
• Conduct keyword research and create compelling ad copy.

Skills

Decent Communication Skills

Resilience

Active Listening

Creative Writing

Education

Diploma

Graduate

Post Graduate

Tools

Google Ads

Bing Ads

Social Media Platforms

Job description

PPC Specialist

Industry: Education Consulting Industry

Location: Plot No. 121, Sector 44, Gurugram, Gurgaon, Haryana, 122003, Haryana

Skills: Decent Communication Skills, Resilience, Active Listening, Creative Writing

Qualification: Diploma/Grad/Post Grad

Experience: 6 months - 1 year

Shift Timings: Monday to Saturday 10 AM to 7 PM, WFO

Position Overview:

We are seeking a highly skilled PPC Specialist to manage and optimize our pay-per-click advertising campaigns across various platforms. The ideal candidate will have a proven track record in driving successful PPC campaigns, analyzing performance metrics, and implementing strategies to achieve marketing objectives and ROI.

Key Responsibilities:

1. Campaign Management: Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
2. Keyword Research: Conduct thorough keyword research and analysis to identify high-performing keywords and phrases.
3. Ad Creation: Create compelling ad copy and design engaging ad creatives that drive click-through rates and conversions.
4. Budget Management: Monitor and manage PPC budgets to ensure cost-effectiveness and achieve maximum ROI.
5. Performance Analysis: Track, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROI.
6. A/B Testing: Perform A/B testing on ad copy, landing pages, and bidding strategies to optimize campaign performance.
7. Competitor Analysis: Analyze competitor PPC strategies and market trends to identify opportunities and adjust campaigns accordingly.
8. Collaboration: Work closely with the marketing team to align PPC strategies with overall marketing goals and initiatives.